New lookbook from Nigerian Label JReason by menswear designer Jide Adedeji.
Here's this 'Skin & Bold' lookbook by label JReason to kick off your weekend. Nigerian founder and designer Jide Adedeji knows how to accentuate menswear designs while keeping things wearable. He's constantly reinventing his brand and got provocative this time around with these bold prints and strong patterns. Some Skin & Bold garments are classic and some are more trendy, but Adedeji always keeps it contemporary and dandy. He stated, 'The collection is basically a reflection of youthful trends that are bold and at the same time simple. Minimalism is the keyword as well as convenience and style. Whether you love going for parties, [are] sophisticated or generally all about colorful prints - the collection has something for you." Scroll through our gallery to view the Nigerian label's lookbook and if you want to talk about it, tweet @okayafrica with #jreason.