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Nigerian Menswear Brand Tzar Shares 'Joy Ride'-Inspired Resort Collection

Ian Audifferen's Nigerian menswear brand Tzar shares a quirky 2015 resort collection inspired by a 'Joy Ride' while holidaying.

Nigerian designer Ian Audifferen says Tzar, his Lagos-based label, is inspired by "the ethos of the metrosexual man that focuses on changing the conventional face of men's fashion with its quirky designs, construction, sharp silhouettes and resplendent prints. It's all about incorporating elements that represent both form and functionality." With their resort 2015 collection the brand continues to craft quirky, conceptual-driven menswear.


After dropping an entire wardrobe inspired by exotic birds last year, Tzar now looks to the thrill of a Joy Ride for their latest line of shirts. "This particular collection was created based on a the sights and images encountered on a joy ride while holidaying," Audifferen told Okayafrica. "My favourite elements of monochrome and bright hues come into play, vivid prints and a mash up of sporty ensembles with oversize laid back t-shirts and sweatshirts." See photos from the Joy Ride lookbook, modeled by Victor Kwen and shot by Jerry Rotimi, in the gallery above. Keep up with Tzar on Instagram and Twitter.

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Sarkodie Is Not Feeling Any Pressure

The elite Ghanaian rapper affirms his king status with this seventh studio album, No Pressure.

Sarkodie is one of the most successful African rappers of all time. With over ten years of industry presence under his belt, there's no question about his prowess or skin in the game. Not only is he a pioneer of African hip-hop, he's also the most decorated African rapper, having received over 100 awards from close to 200 nominations over the span of his career.

What else does Sarkodie have to prove? For someone who has reached and stayed at the pinnacle of hip-hop for more than a decade, he's done it all. But despite that, he's still embracing new growth. One can tell just by listening to his latest album, No Pressure, Sarkodie's seventh studio album, and the follow-up to 2019's Black Love which brought us some of the Ghanaian star's best music so far. King Sark may be as big as it gets, but the scope of his music is still evolving.

Sonically, No Pressure is predominantly hip-hop, with the first ten tracks offering different blends of rap topped off with a handful of afrobeats and, finally, being crowned at the end with a gospel hip-hop cut featuring Ghanaian singer MOG. As far as the features go, Sark is known for collaborating mostly with his African peers but this time around he branches out further to feature a number of guests from around the world. Wale, Vic Mensa, and Giggs, the crème de la crème of rap in America and the UK respectively all make appearances, as well as Nigeria's Oxlade, South Africa's Cassper Nyovest, and his fellow Ghanaian artists Darkovibes and Kwesi Arthur.

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