First Listen: Nigerian Pop Singer Nova is Lustful on His Steamy Single 'One Time'

Nova’s latest single sees him croon over smoky pads, which are the creation of the producer BankyOnDBeatz.

Nigerian pop singer Nova’s latest single “One Time” sees him sing over smoky pads, which are the creation of the producer BankyOnDBeatz.

He croons with mild autotune about a woman who he can’t get out of his mind. The mellow yet catchy tune is an enigma in that it’s suitable for both the dance floor and headphone listening.  

“One Time” is about approaching a Nigerian woman, which, according to Nova, is a beautiful art. “It can be a very arduous task because they have this mysterious aura to them,” says Nova. “That mysterious nature inspired ‘One Time.’ It's not a love song, it's more of a lust rhythm.”

The singer says the song was inspired by a fashion shoot for his clothing line MVNSV. “We set out to create a sound that precisely expresses the mysterious vibes we got from the model Rita Murphy,” he says.

Stream “One Time” below.


7 Gengetone Acts You Need to Check Out

The streets speak gengetone: Kenya's gengetone sound is reverberating across East Africa and the world, get to know its main purveyors.

Sailors' "Wamlambez!"Wamlambez!" which roughly translates to "those who lick," is the cry the reverberated round the world, pushing the gengetone sound to the global stage. The response "wamnyonyez" roughly translates to "those who suck" and that should tell you all you need to know about the genre.

Known for its lewd lyrics and repetitive (often call and response) hooks, gengetone makes no apologies for belonging to the streets. First of all, most artists that create gengetone are grouped into bands with a few outliers like Zzero Sufuri riding solo. The songs themselves often feature a multiplicity of voices with screams and crowds coming through as ad libs, adding to this idea that this is definitely "outside" music.

Listening to Ethic's Odi wa Muranga play with his vocal on the track "Thao" it's easy to think that this is the first, but gengetone fits snuggly in a history of sheng rap based on the kapuka style beat. Kapuka is onomatopoeically named, the beats have that repetitive drum-hat-drum skip that sounds like pu-ka-pu-ka-pu. Artists like Nonini were asking women to come over using this riff long before Ochungulo family told them to stay home if they aren't willing to give it up.

Here's seven gengetone groups worth listening to.

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