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Photo by Sabelo Mkhabela.

Priddy Ugly Has A Lot To Say In His First Song Since Leaving Ambitiouz Entertainment

Listen to Priddy Ugly's new song "Reminder II."

Today, Priddy Ugly released a song titled "Reminder II," his first song since his 2017 debut album E.G.Y.P.T. It's also the first song he released since leaving Ambitiouz Entertainment, the label he signed to last year, and released his albums through.


In the song, the MC does what we fell in love with him for, and that's rapping like his life depends on it. The song is a sequel to "Reminder To Myself," which Priddy dropped three years ago. The sequel is as introspective as its predecessor. Priddy gives himself a pep talk, reminding himself (and us) how great he is, and how much he still has to achieve.

He claims to be the greatest in continent, and brushes his haters off, rapping, "Common sense, I don't need no compliments/ 'cause really, all I get is compliments/ I give a fuck about a hater in my comments section."

He also lets us know that his song "Smogolo" from E.G.Y.P.T is still going to be bigger and that he will win a South African Music Award (SAMA) ("By summer time, 'Smogolo' will have the summer lit/ Already prep'd my speech for my SAMA win"). Obviously, a video is on the way.

"Reminder II," just like "Reminder To Myself," has a mellow instrumental, making sure the listener's focal point is what the man is saying. "Reminder II" is the rap fan—Priddy doesn't run out of similes and metaphors, so you are guaranteed to play it back over and over again, just like I did.

Listen to "Reminder II" below:

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Photo: Alvin Ukpeh.

The Year Is 2020 & the Future of Nigeria Is the Youth

We discuss the strength in resolve of Nigeria's youth, their use of social media to speak up, and the young digital platforms circumventing the legacy media propaganda machine. We also get first-hand accounts from young creatives on being extorted by SARS and why they believe the protests are so important.

In the midst of a pandemic-rife 2020, the voices of African youth have gotten louder in demand for a better present and future. From structural reforms, women's rights, LGBTQ rights, and derelict states of public service, the youths have amplified their voices via the internet and social media, to cohesively express grievances that would hitherto have been quelled at a whisper.

Nigerian youth have used the internet and social media to create and sustain a loud voice for themselves. The expression of frustration and the calls for change may have started online, but it's having a profound effect on the lives of every Nigerian with each passing day. What started as the twitter hashtag #EndSARS has grown into a nationwide youth revolution led by the people.

Even after the government supposedly disbanded the SARS (Special Anti-Robbery Squad) unit on the 10th of October, young Nigerians have not relented in their demands for better policing. The lack of trust for government promises has kept the youth protesting on the streets and online.

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