Audio

Cape Town Label Rude World's Ruby Burton

Listen to "Shiver" and watch the video for "My Man" from Cape Town label Rude World Records' Ruby Burton.


Following the success of her single “My Man,” which saw rotation on MTV Base and Channel O, Cape Town-based indie label Rude World RecordsRuby Burton unleashed her latest single last week. Aptly titled “Shiver,” the single sees the gifted singer enjoying what’s left of the winter in the southern hemisphere by getting intimate with a special somebody. “Shivers down my spine, so divine” she pleads on the bridge over an acoustic guitar before quivering snares and a heavy bassline kick in with the hook. Just like on her previous single “My Man,” the music Ruby offers on “Shiver” is multi-layered, as airy pads, 808s, acoustic guitars, and other musical contraptions attempt to co-exist on the same song. Whether she’s rolling solo or lending vocals on her labelmates Black Vulcanite’s songs, the 20-year-old singer and songwriter is steadily proving herself as a vocalist of note in the SA pop scene. Starting out as a dancer as a toddler and born of a jazz singer father, Ruby only started taking singing seriously four years ago while she was in grade 11. So far she's released the video singles “He Loves Me,” “Moving Times,” and perhaps most notably the fully choreographed “My Man” released back in June. Only time will tell what the future holds for the bright Rude World star. For now, listen to "Shiver" and watch Ruby in the "My Man" video below.

Interview
Photo: Benoit Peverelli

Interview: Oumou Sangaré Proves Why She's the Songbird of Wassoulou

We caught up with the Malian singer to talk about her new Acoustic album, longevity as an artist, and growing up in Mali.

When Oumou Sangaré tells me freedom is at her core, I am not surprised. If you listen to her discography, you'll be hard-pressed to find a song that doesn't center or in some way touch on women's rights or child abuse. The Grammy award-winning Malian singer has spent a significant part of her career using her voice to fight for the rights of women across Africa and the world, a testimony to this is her naming her debut studio album Moussolou, meaning Woman. The album, a pure masterpiece that solidified Oumou's place amongst the greats and earned her the name 'Songbird of Wassoulou,' was a commercial success selling over 250,000 records in Africa and would in turn go on to inspire other singers across the world.

On her latest body of work Acoustic, a reworking of her critically acclaimed 2017 album Mogoya, Oumou Sangaré proves how and why she earned her accolades. The entirety of the 11-track album was recorded within two days in the Midi Live studio in Villetaneuse in 'live' conditions—with no amplification, no retakes or overdubs, no headphones. Throughout the album, using her powerful and raw voice that has come to define feminism in Africa and shaped opinions across the continent, Oumou boldly addresses themes like loss, polygamy and female circumcision.

We caught up with the Malian singer at the studio she is staying while in quarantine to talk about her new album, longevity as an artist, and growing up in Mali.

This interview has been edited and condensed for clarity.

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