Music

You Need To Watch Zakwe's New Spellbinding Music Video Featuring Cassper Nyovest & Musiholiq

This eye-popping music video directed by Kyle Lewis might be South African hip hop's best collab of the year.

Durban's own Zakwe is back with an eerie, mesmerizing music video for his track, "Sebentin (Haters)."

Directed by Kyle Lewis, the mind behind Nasty C's "Bad Hair" music video, his visual for "Sebentin" is already making rounds as a trending video on YouTube in South Africa.

The video is shot in ominous black and white by DOP Pierre De Villiers. The styling by Kaley Meyer is startling with a touch of avant-garde. Stephen du Plessis' rapid-fire editing adds to Lewis' classic formula, but the music video locks you in as you watch Zakwe, Cassper Nyovest and Musiholiq try to one-up each other.

This music video shows that Zakwe indeed deserved to win Best Lyricist at the SA Hip Hop Awards, Best Hip Hop Artist at the Metro FM Awards and Best Vernacular Hop Hop at the South African Traditional Music Awards, as well as his five SAMA nominations.

He's well on his way.

Watch "Sebetin" below:

Music

Interview: Ranks ATM Makes ‘Substance Music’

South African hip-hop artist Ranks ATM on his latest EP 'Substance Music', working with Riky Rick and his crew African Trap Movement's new chapter.

Ranks ATM demands to be taken seriously. With every successive release, listeners are bound to pick up on both his personal and artistic growth. His latest EP, Substance Music, released towards the end of 2020, is an honest body of work that sees the artist divulge some aspects of his life while remaining playful and entertaining.

Young2unn, who produced a majority of the project, gave Ranks ATM beats that primarily consist of keys and strings cushioned by atmospheric pads and ethereal vocal samples panned for effect. The music is soulful enough for Ranks to tell his story and gritty enough to maintain his street aesthetic.

On Substance Music, the artist strikes the balance between playful banter and poignant expression of emotions. It's what makes his raps believable in general—he presents himself as a complete human who feels pain at times but also feels himself. Songs such as "Die For Me" and "How Could It Be" are laced with specific details that could have only been extracted from his life experiences, for instance, on the former, he raps, "You cheated on me with a gym freak, you did me dirty."

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Joeboy Shares Visuals for New Track 'Lonely'

Joeboy has dropped the music video for his latest track 'Lonely'. The endearing track features on his upcoming debut album 'Somewhere Between Beauty & Magic'.