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AKA, Cassper Nyovest, Samthing Soweto and Others are on the SXSW 2020 Line-Up

9 African artists have been confirmed for next year's SXSW.

Nine artists from the continent, six of which are from South Africa, are among the first wave of Showcasing Artists on the SXSW 2020 line-up. AKA, Cassper Nyovest, Amanda Black, Samthing Soweto, Nadia Nakai and Moonchild Sanelly will be representing South Africa in the festival which takes place in Austin, Texas annually. Nigeria's Simi and Lady Donli and Lesotho's Morena Leraba are also on the line-up of showcasing artists, which consists of artists from 51 countries.

James Minor, Head of Music Festival at SXSW said:

"This season's first artist reveal is a compelling and diverse list of artists from all corners of the globe. In the continued spirit of discovery, we're pleased to give the world a glimpse of what it can expect to see next March; a genre-spanning and defying lineup of artists you'll undoubtedly be hearing about in the future."

The first wave of African artists is a great mixture of mainstream and niche artists, and it's highly likely to get even better with more artists being added in the near future before the festival takes place.

SXSW is taking place in Austin, TX between March 16 and 22.

View the current line-up here.

Music

Interview: Ranks ATM Makes ‘Substance Music’

South African hip-hop artist Ranks ATM on his latest EP 'Substance Music', working with Riky Rick and his crew African Trap Movement's new chapter.

Ranks ATM demands to be taken seriously. With every successive release, listeners are bound to pick up on both his personal and artistic growth. His latest EP, Substance Music, released towards the end of 2020, is an honest body of work that sees the artist divulge some aspects of his life while remaining playful and entertaining.

Young2unn, who produced a majority of the project, gave Ranks ATM beats that primarily consist of keys and strings cushioned by atmospheric pads and ethereal vocal samples panned for effect. The music is soulful enough for Ranks to tell his story and gritty enough to maintain his street aesthetic.

On Substance Music, the artist strikes the balance between playful banter and poignant expression of emotions. It's what makes his raps believable in general—he presents himself as a complete human who feels pain at times but also feels himself. Songs such as "Die For Me" and "How Could It Be" are laced with specific details that could have only been extracted from his life experiences, for instance, on the former, he raps, "You cheated on me with a gym freak, you did me dirty."

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Joeboy Shares Visuals for New Track 'Lonely'

Joeboy has dropped the music video for his latest track 'Lonely'. The endearing track features on his upcoming debut album 'Somewhere Between Beauty & Magic'.