What Spotify's Entry Into African Markets Means For the Continent's Music Ecosystem

We look into how Spotify's expansion to 38 more African countries affects audiences and artists.

On March 4 this year, Spotify officially kicked off its planned expansion into 38 African countries. There were exquisite campaign rollouts with artists from across the continent and brimming excitement on social media. Most importantly, there was the understanding that a new chapter had opened for Africa's music ecosystem.

Before Spotify announced its entry in February, the Swedish audio streaming app which houses over 70 million songs and 2.6 million podcasts, was previously only available in Algeria, Egypt, Morocco, South Africa and Tunisia. Its expansion, however now includes 38 more countries in Africa, adding music hubs like Ghana, Nigeria, Uganda, Senegal and Sierra Leone. This development marks a new beginning for the streaming company, one which experts have predicted to have immense economic advantages, despite existing streaming platforms like Apple Music, Audiomack and Boomplay which pose competition.

Considering Spotify's existing popularity in many parts of Africa, even before it became widely available, these predictions are not so far-fetched. According to a Statista report, the revenue for music streaming in Africa is projected to reach $493 million come 2025.

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