News Brief

Spotify Now Has an 'Afro Hub' Playlist Section

The streaming giant has announced a new Afro Hub section that "celebrates and honors African culture and music."

We're all familiar with Spotify's African Heat playlist, the largest playlist for afrobeats on the global streaming service. If you remember, OkayAfrica took over African Heat earlier this year for our own curation.

Well, the streaming giant has now announced a new Afro Hub section that "celebrates and honors African culture and music," a statement announces.

The new Afro Hub follows Spotify's Global Cultures initiative which has already launched Latin and Desi hubs.

Some examples of the playlists within Spotify's Afro Hub are: African Heat (Top Hits); Peppeh (Early Bets); Gold Mine (Classics) and We Everywhere (X-Overs / Diaspora Hits). The hub also features regional playlists highlighting from West Africa, East Africa, Southern Africa, and more.


Lastly, the hub will include playlist takeovers from Major Lazer, Wizkid, Jacob Banks, Burna Boy and Bas & Mereba, and podcasts by Jesus & Jollof feat. Yvonne Orji and Luvvie Ajayi.

Here's more details from Spotify:

As part of Spotify's newest Global Cultures initiative, designed to promote and bring to the surface culturally diverse music, Spotify today announced the launch of a new Afro Hub.Spotify's vision for Global Cultures is to connect audiences, bringing cultures from around the world into your playlist, opening a lens into fresh parts of this small world.

This much-anticipated hub celebrates and honors the African culture as well as it's widely known and loved music. It's our mission to uncover every layer of this ancient, expressive and rhythmic musical culture which is an important component of today's mainstream, modern music. Comprised by a variety of different styles, African music has influenced genres in the U.S. and abroad for centuries.

Check out Spotify's Afro Hub here. What do you think?

And remember, you can also listen to OkayAfrica's Spotify channel, including playlists like Afrobeats Party, Vintage African Records, and the weekly-updated Songs You Need to Hear This Week.

Interview

Sarkodie Is Not Feeling Any Pressure

The elite Ghanaian rapper affirms his king status with this seventh studio album, No Pressure.

Sarkodie is one of the most successful African rappers of all time. With over ten years of industry presence under his belt, there's no question about his prowess or skin in the game. Not only is he a pioneer of African hip-hop, he's also the most decorated African rapper, having received over 100 awards from close to 200 nominations over the span of his career.

What else does Sarkodie have to prove? For someone who has reached and stayed at the pinnacle of hip-hop for more than a decade, he's done it all. But despite that, he's still embracing new growth. One can tell just by listening to his latest album, No Pressure, Sarkodie's seventh studio album, and the follow-up to 2019's Black Love which brought us some of the Ghanaian star's best music so far. King Sark may be as big as it gets, but the scope of his music is still evolving.

Sonically, No Pressure is predominantly hip-hop, with the first ten tracks offering different blends of rap topped off with a handful of afrobeats and, finally, being crowned at the end with a gospel hip-hop cut featuring Ghanaian singer MOG. As far as the features go, Sark is known for collaborating mostly with his African peers but this time around he branches out further to feature a number of guests from around the world. Wale, Vic Mensa, and Giggs, the crème de la crème of rap in America and the UK respectively all make appearances, as well as Nigeria's Oxlade, South Africa's Cassper Nyovest, and his fellow Ghanaian artists Darkovibes and Kwesi Arthur.

Keep reading... Show less

get okayafrica in your inbox

popular.

The 7 Best Nigerian Songs of the Month (July)

Featuring Olamide, Lady Donli, Omah Lay, Adekunle Gold, Falz and more.