Senegal was the first African team to win their match in the 2018 world cup on Tuesday, but behind every win there's always a racist tweet waiting to appear.

On wednesday, Alan Sugar, a British billionaire who appears on the BBC's the apprentice, tweeted a picture of the Senegal team next to pictures of sunglasses and handbags. Sugar compared the team to sellers on the "beach in Marbella" and called them "multitasking resourceful chaps."

The billionaire has since removed the tweet after backlash that highlighted the racism in the tweet. Sugar posted an apology saying, "It was in no way intended to cause offence, and clearly my attempt at humour has backfired. I have deleted the tweet and am very sorry."