Alternative African artists like Ria Boss have found a new use for nostalgia, utilizing it to create new memories among fans.
Contemporary African music has always been inspired by ingenuity. Through history, our people have developed dynamic sounds to match their dynamic life experiences. From early musicians tinkering with local rhythms with brass band instruments to create the core of highlife music (the grandpa of your favorite afrobeats jam) to the use of low budget synthesizers by Ghanaians in Europe to subvert the cost of booking session musician to create burger highlife.
Today however, more and more young musicians seem to be moved by the sound and aesthetic in analog music recording as they piece together their sounds for the future—from the use of low fidelity audio to 8-bit animated music videos and chopped up highlife samples from the '70s and '80s. There seems to be a renaissance of sorts where the past is providing a solid base for an artist of the present to sculpt the future. It is especially fascinating when you notice how memory or nostalgia, paired with analog sound signatures, are being used to trigger very precise emotions in listeners.