Image courtesy of artists.

Interview: Blaq Diamond on Flourishing & Reconnecting With Their Hip-Hop Roots

The SAMA Record of the Year-winning Afro-pop duo Blaq Diamond has raps and big ambitions.

At the beginning of August, Blaq Diamond walked away with one of the biggest trophies at this year's South African Music Awards (SAMAs)—the public-voted Record of the Year for their hit "Ibhanoyi". Not many saw it coming (except, of course, for the nine million-plus people who watched the song's video on YouTube).

Two weeks before the award show, Ndumiso "Ndu" Mdletshe and Sphelele "Danya" Dunywa, both 25, are at the Ambitiouz Entertainment headquarters in Midrand. They are filming a clip of themselves urging fans to vote for "Ibhanoyi" before sitting down for an interview.

After just three years of signing to Ambitiouz Entertainment, Blaq Diamond have become the flagship artists for the influential and controversial label. "We already knew we were going to be in this position because we didn't just get to the top by just relaxing," says Danya reflecting on their early days at the label. "We work each and every day. We make sure we stay on our toes."

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