Oumou Sangaré's New Music Video 'Redefines Afrofuturism' Through Dance
Watch the surreal music video for Malian singer, Oumou Sangaré's, latest song "Kamelemba."
Grammy-winning Malian singer Oumou Sangaré teams up with South African director and fashion photographer Chris Saunders for the surreal music video for her latest song "Kamelemba."
<p>The video features members from the <strong>Swaggers</strong> dance crew, set before a gloomy, futuristic landscape. The director <a href="https://www.nowness.com/story/oumou-sangare-kamelemba-chris-saunders">told Nowness</a> that their performance is meant to portray a varied interpretation of afrofuturism and "modern beauty."</p><p>“The video references traditionally masculine performance cultures, like the competition of the Congolese Sapeur, portrayed here by a group of women in a gender-free setting," said Saunders.</p><p>“The direction of the visuals is driven by Oumou’s lyrics, with a group of women who are robust and independent, resultant of generations of mistreatment within a very misogynistic reality. A paradigm can be seen in their attitudes, movements and the general visual style."</p><p><div class="preroll-video"></div><ora-player></ora-player></p><p>Watch the captivating music video below.</p><p><span style="display:block;position:relative;padding-top:56.25%;" class="rm-shortcode" data-rm-shortcode-id="adbab75628b81860a4080bcdd4704416"><iframe type="lazy-iframe" data-runner-src="https://www.youtube.com/embed/t4eXmjhudb8?rel=0" width="100%" height="auto" frameborder="0" scrolling="no" style="position:absolute;top:0;left:0;width:100%;height:100%;"></iframe></span></p>
Keep reading...
Show less
