Photo by Sabelo Mkhabela.

'Joshua The I Am' Is The Rapper Changing Up South African Hip-Hop Videos

Joshua The I Am puts effort in his visuals.

South African hip-hop music videos are getting mundane by the day. It's always the same shit—party scene with plenty of light skinned women dancing aimlessly while the rapper recites their rhymes. Add a fancy car as a backdrop.

Riky Rick has been one of the few artists who have consistently put an effort behind their music videos for a long while.

But time flies and Riky is not new school anymore. Enter the Joburg-based rapper Johsua The I Am, who just released his new music video for the single "Glitch."

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