We talk to the Nigerian star about his new EP, working with Latin artists, the importance of ownership and the future of afrobeats.
Mr Eazi is a mogul. From navigating a solo afrobeats career to building a music business empire, the Port Harcourt, Nigeria-born singer and songwriter went from simply making music of his own to becoming a full-fledged music executive.
Over the past few years he has made the business side of music his business, and as a result African music is beginning to show forth the fruits of his efforts in more ways than one. Throughout last year, Mr Eazi held off on releasing a full-length solo project to focus on gaining ground with his full service music firm emPawa Africa. Nigerian singer Joeboy is one of the imprint's success stories. From going through emPawa's incubator program to becoming Africa's next global afrobeats star, the singer's flourishing career is a shining example of Mr Eazi's music business savvy.
Today Mr Eazi drops a brand new EP, a 5-track offering titled Something Else. "The Don," the lead single from the EP, is a testament to his mogul status, an afrotrap anthem where the singer boldly declares his standing. But if you're inclined on taking a cue from "The Don" to determine the direction of Something Else, you'd be mistaken.
Something Else is afrobeats excellence, bringing us back to the musical side of Mr Eazi that we've come to know and love. From the signature Mr Eazi sound on "Love For You" to the beautiful highlife number "E Be Mad" which he hints at being his new musical direction, Something Else shows us that Mr Eazi is indeed back to the music.
We sat down with Mr Eazi, and he spoke to us about being a music executive, the future of afrobeats, and how boredom pushes him to accept new challenges. Check out the interview below.
This interview has been edited for length and clarity.