Music

How East African Musicians Are Making Money Today

We speak with star artists and music industry professionals to find out how monetization sources are changing in East Africa.

As the world continues to embrace technology, and with the current state of quarantine in so many countries, musicians are in a constant search for new and better streams of income. In East Africa, artists and companies are looking to tap into a tech-savvy, smartphone-connected population of around 537 million people through several pathways.

Ahead of the MIDEM digital panel conversation on Reinventing Monetisation Sources in East Africa, which we will be moderating, we spoke with the panelists: Tanzanian star Vanessa Mdee, TRACE TV's Head of Music Business East & Anglophone Africa and Swahili nation Founder Cleopatra Mukula, and Mdundo's Chief Operating Officer Wanjiku Koinange, and also hear from insider voices like Nairobi-based Camille Storm to get their takes on income options for artists in East Africa.

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