Daniel Obasi & Yagazie Emezi Probe Igbo Culture's Past and Present Traditions In This New Multimedia Project
The Nigerian artists have created a short film and lookbook in collaboration with Vlisco&co.
At the top of 2018, Nigerian creative Daniel Obasi pushed the envelope with his fashion film collaboration with Vlisco&co, An Alien In Town.
The artist has teamed up again with the Vlisco venture, along with photographer Yagazie Emezi, for the latest edition highlighting Eastern Nigeria.
After touching base with its Nigerian creative network for a roundtable discussion, Vlisco&co presents a unified visual narrative exploring the old and new traditions of Igbo culture and its connection with Vlisco wax. This multimedia project was deeply researched and gave Obasi and Emezi the room to document beliefs, myths and ways of life found in Igbo culture that are still alive, despite the preconceived notion that they are fading away.
These projects feature Vlisco fabrics that are too familiar in Igbo (and Nigerian) households, and were reworked into contemporary designs by Nigerian designers Fruche by Frank Aghuno and Gozel Green.