News Brief

TIDAL Is Launching in Africa Through a Partnership with MTN

The streaming platform will start in Uganda before it's rolled out to Nigeria and the rest of the continent.

TIDAL, the streaming site founded by Jay-Z, recently launched in the continent. The first country to get TIDAL is Uganda through the country's largest mobile network, MTN.

Nigeria will be the next country in which the streaming service will be rolled out to. The rest of the continent, especially countries in which MTN operates, will come next.


MTN's Chief Marketing Officer Olivier Prentout told Quartz yesterday:

"Uganda offers an opportunity to not only provide this exclusive entertainment content to a youthful population in partnership with MTN Uganda but also builds a long term approach to improving opportunities with its young and talented artists."

A TIDAL subscription will be available to MTN users as part of their subscription package and will be paid for using MTN money. Customers will have a choice of how long their membership on TIDAL will be. The options available are three, seven and 30 days after a free trial.

International streaming sites are steadily tapping into the African market. Apple Music launched in South African in 2015, while Spotify launched in March of this year.

The biggest challenge to streaming in the continent is the high price of bandwidth. So, hopefully TIDAL collaborating with MTN means we will pay less for data to stream the music we love.

Read: Black Coffee is Creating a Streaming App for African Artists Shut Out of the Music Industry

Interview
Image supplied.

Interview: How Stogie T’s ‘Freestyle Friday’ Became a TV Show

Freestyle Friday started as lockdown content but is now a fully-fledged TV show on Channel O. In this interview, Stogie T breaks down why the show is revolutionary and talks about venturing into media.

When South Africa was put under a hard lockdown in 2020, Stogie T started Freestyle Friday to "make SA rap again." Freestyle Friday, hosted on Instagram, saw a different cohort of rappers each rap over the same beat picked by the veteran rapper. From niche and emerging rappers to some of the most notable names in South African hip-hop—the likes of AKA, Focalistic, Ginger Trill and several others all participated.

In the last few weeks, however, Freestyle Friday has found its way to cable TV. The show airs every Friday on Channel O, one of the continent's longest-running music TV channels. Freestyle Friday as a TV programme isn't just about freestyles, it's about the art of rapping and the music business, particularly SA hip-hop. Guests range from lyricists to record executives and other personalities aligned with the scene—Ninel Musson and Ms Cosmo for instance.

But Freestyle Friday is only the first media product Stogie T is working on as he is in the process of starting a podcast network, a venture in which he is collaborating with Culture Capital. In the Q&A below, Stogie T breaks down the relationship with Culture Capital, how the show moved from the internet to TV, why it's a revolutionary idea, touches on his venture into media and his future plans.

This interview has been edited for clarity and length.

Keep reading... Show less

get okayafrica in your inbox

popular.

Interview: Made Kuti Talks Afrobeat, Activism & Family Legacy

We speak with Made about his debut album and the part he's playing in keeping the Kuti heritage alive.