News Brief

TIDAL Is Launching in Africa Through a Partnership with MTN

The streaming platform will start in Uganda before it's rolled out to Nigeria and the rest of the continent.

TIDAL, the streaming site founded by Jay-Z, recently launched in the continent. The first country to get TIDAL is Uganda through the country's largest mobile network, MTN.

Nigeria will be the next country in which the streaming service will be rolled out to. The rest of the continent, especially countries in which MTN operates, will come next.


MTN's Chief Marketing Officer Olivier Prentout told Quartz yesterday:

"Uganda offers an opportunity to not only provide this exclusive entertainment content to a youthful population in partnership with MTN Uganda but also builds a long term approach to improving opportunities with its young and talented artists."

A TIDAL subscription will be available to MTN users as part of their subscription package and will be paid for using MTN money. Customers will have a choice of how long their membership on TIDAL will be. The options available are three, seven and 30 days after a free trial.

International streaming sites are steadily tapping into the African market. Apple Music launched in South African in 2015, while Spotify launched in March of this year.

The biggest challenge to streaming in the continent is the high price of bandwidth. So, hopefully TIDAL collaborating with MTN means we will pay less for data to stream the music we love.

Read: Black Coffee is Creating a Streaming App for African Artists Shut Out of the Music Industry

Interview

Kofi Jamar Switches Lanes In 'Appetite for Destruction'

The Ghanaian rapper and "Ekorso" hitmaker presents a different sound in his latest EP.

The drill scene in Ghana has been making waves across the continent for some time now. If you're hip to what a crop of young and hungry artists from the city of Kumasi in Ghana and beyond have been doing over the past year, then you already know about rapper Kofi Jamar.

Towards the end of November last year he dropped one of the biggest drill songs to emerge from Ghana's buzzing drill scene, the popular street anthem "Ekorso." In the December and January that followed, "Ekorso" was the song on everyone's lips, the hip-hop song that took over the season, with even the likes of Wizkid spotted vibing to the tune.

Currently sitting at over 10 million streams across digital streaming platforms, the song topped charts, even breaking records in the process. "Ekorso" maintained the number one spot on Apple Music's Hip-Hop/Rap: Ghana chart for two months uninterrupted, a first in the history of the chart. It also had a good stint at number one of the Ghana Top 100 chart as well, among several other accolades.

Even though he's the creator of what could be the biggest song of Ghana's drill movement till date, Kofi Jamar doesn't plan on replicating his past music or his past moves. He has just issued his second EP, a 6-track project titled Appetite for Destruction, and it would surprise you to know that there isn't a single drill song on it. Although drill played a huge role in his meteoric rise, he wants to be known as way more than just a drill rapper. He wants to be known as a complete and versatile artist, unafraid to engage in any genre — and he even looks forward to creating his own genre of music during the course of his career.

We spoke to Kofi Jamar about his latest EP, and he tells us about working with Teni, why he's gravitating away from drill to a new sound, and more. Check out our conversation below.

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