Tshego Explains Why He Left Family Tree: ‘I wanted someone to point a finger at’

Listen to Tshego's candid interview with The Sobering.

Tshego is about to release his debut album Pink Panther. As part of his press run, the South African hip-hop artist sat down with the hosts of The Sobering, one of the country's most consistent podcasts.

Among other issues, Tshego discussed leaving his previous home, Cassper Nyovest's label Family Tree. He's currently signed to Universal Music Group. His main reason for leaving Family Tree, he says, is that he needed to be in control of a lot of things in his career and needed a dedicated team to help him achieve his goals.


"I wanted to control when I drop," he said. "I wanted to control whether I get PR or marketing and how much I spend on this. I finally wanted someone to point a finger at. I wanted someone I can wake up in the morning and know that I can call that person ask them why hasn't this been done. I wanted to actually like, 'okay, it's time to move, I need to hit these marks,' but I needed people to be accountable to hit these marks. I can't hit these marks alone."

The artist revealed that his Family Tree deal was informal. "And this Family Tree environment," he continued, "I haven't signed anything. So, if I haven't signed anything, no one is responsible."

Tshego's interview with The Sobering is one of the most candid you'll listen to this year. The artist was brutally honest about his career and the music industry, opining on why artist development is a thing of the past, how he had to put in the years to get to where he is, among other things.

Tshego has been bubbling under since the early 2010s when he still went by the rather awkward name of Shag (The Gorilla) and being part of the collective Sotho Mafia.

The artist has grown to be one of the most respected, working with the likes of Cassper Nyovest, Nasty C, Gemini Major, Nadia Nakai and more. His EP Since 1990, which he considers a classic, was released in 2017, and is a true gem.

After announcing his signing with Universal last month, Tshego released the single "No Ties" featuring King Monada. It's a smash.

Listen to Tshego's full interview with The Sobering below and pre-order/pre-save Pink Panther underneath.




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Artwork: Barthélémy Toguo Lockdown Selfportrait 10, 2020. Courtesy Galerie Lelong & Co

1-54 Contemporary African Art Fair Goes to Paris in 2021

The longstanding celebration of African art will be hosted by Parisian hot spot Christie's for the first time ever.

In admittedly unideal circumstances, 1-54 Contemporary African Art Fair will be touching French soil in 2021. The internationally celebrated art fair devoted to contemporary art from Africa and the African diaspora will be hosted in Paris, France from January 20 - 23. With COVID-19 still having its way around the globe, finding new ways to connect is what it's all about and 1-54 is certainly taking the innovative steps to keep African art alive and well.
In partnership with Christie's, the in-person exhibits will take place at the auction house's city HQ at Avenue Matignon, while 20 international exhibitors will be featured online at Christies.com. And the fun doesn't stop there as the collaboration has brought in new ways to admire the talent from participating galleries from across Africa and Europe. The fair's multi-disciplinary program of talks, screenings, performances, workshops, and readings are set to excite and entice revelers.

Artwork: Delphine Desane Deep Sorrow, 2020. Courtesy Luce Gallery


The tech dependant program, curated by Le 18, a multi-disciplinary art space in Marrakech medina, will see events take place during the Parisian run fair, followed by more throughout February.
This year's 1-54 online will be accessible to global visitors virtually, following the success of the 2019's fair in New York City and London in 2020. In the wake of COVID-19 related regulations and public guidelines, 1-54 in collaboration with Christie's Paris is in compliance with all national regulations, strict sanitary measures, and security.

Artwork: Cristiano Mongovo Murmurantes Acrilico Sobre Tela 190x200cm 2019


1-54 founding director Touria El Glaoui commented, "Whilst we're sad not to be able to go ahead with the fourth edition of 1-54 Marrakech in February as hoped, we are incredibly excited to have the opportunity to be in Paris this January with our first-ever fair on French soil thanks to our dedicated partners Christie's. 1-54's vision has always been to promote vibrant and dynamic contemporary art from a diverse set of African perspectives and bring it to new audiences, and what better way of doing so than to launch an edition somewhere completely new. Thanks to the special Season of African Culture in France, 2021 is already set to be a great year for African art in the country so we are excited to be playing our part and look forward, all being well, to welcoming our French friends to Christie's and many more from around the world to our online fair in January."

Julien Pradels, General Director of Christie's France, said, "Christie's is delighted to announce our second collaboration with 1-54, the Contemporary African Art Fair, following a successful edition in London this October. Paris, with its strong links to the continent, is a perfect place for such a project and the additional context of the delayed Saison Africa 2020 makes this partnership all the more special. We hope this collaboration will prove a meaningful platform for the vibrant African art scene and we are confident that collectors will be as enthusiastic to see the works presented, as we are."


Artwork: Kwesi Botchway Metamorphose in July, 2020. Courtesy of the artist and Gallery 1957


Here's a list of participating galleries to be on the lookout for:

Galleries

31 PROJECT (Paris, France)
50 Golborne (London, United Kingdom)
Dominique Fiat (Paris, France)
Galerie 127 (Marrakech, Morocco)
Galerie Anne de Villepoix (Paris, France)
Galerie Cécile Fakhoury (Abidjan, Côte d'Ivoire/ Dakar, Senegal)
Galerie Eric Dupont (Paris, France)
Galerie Lelong & Co. (Paris, France / New York, USA)
Galerie Nathalie Obadia (Paris, France / Brussels, Belgium)
Galleria Continua (Beijing, China / Havana, Cuba / Les Moulins, France / San Gimignano, Italy / Rome, Italy)
Gallery 1957 (Accra, Ghana / London, United Kingdom)
Loft Art Gallery (Casablanca, Morocco)

Luce Gallery (Turin, Italy)
MAGNIN-A (Paris, France)
Nil Gallery (Paris, France)
POLARTICS (Lagos, Nigeria)
SEPTIEME Gallery (Paris, France)
This is Not a White Cube (Luanda, Angola) THK Gallery (Cape Town, South Africa) Wilde (Geneva, Switzerland)

For more info visit 1-54

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