Music

Our 7 Favorite Songs On Reason’s Latest Album, 'Love Girls'

South African rapper Reason drops, 'Love Girls,' an album about his experiences with women.

South African rapper Reason’s fourth album Love Girls was released officially today. Love Girls is a concept album about the rapper’s experience with some of the women he has had relationships with. It’s a solid release, just like the man’s previous efforts.


The album features monologues from women who state what type of girl they are, and their reservations on men and being a woman.

Reason challenged himself, even singing on some songs (with the aid of auto-tune of course). The rapper enlisted the one production team The Boyz Upstairs for the whole album, and that resulted in a coherent production style, which makes for a comfortable listen.

Every song on Love Girls is worth your while, but if you have a short attention span, we did the work for you and picked the seven most solid songs on the 14-track album (based on our first listen).

“Dangerous (The Broken Girl)” [ft. BK]

This song sets the tone for the album. Over a mellow instrumental that leads with moody keys, Reason is introspective, admitting, without spelling it out, that #MenAreTrash. He does this by admitting his fallibility then warning the woman he’s talking to about what men are capable of. Rapper BK who plays the broken girl, gives her side of the story, expressing how much she loathes being cheated on (“Side bitch drama while you out real late/ Don’t try to kiss me with the same mouth you just ate cake... with”). In her verse she conveys the emotion behind her being broken. It’s a good verse, which she only hurts with a horrendous line like “make it pop more than popcorn in the microwave.”

Reason’s first verse is one of the most impressive on the whole album. An excerpt:

“I’m fighting all the demons that’s inside me for pureness/

So I ask you not to blame yourself if I ever falter/

‘Cause if I ever ought to know that I would have forced ya/

into hating me for failing you then I wouldn’t warned ya/

Yes, I understand the contradiction’s enormous/

It’s quote a common thing whenever men are just honest/

And I'm just telling you that fucking up isn’t obvious/

It happens to the best of us, from rappers to pastors/

From actors to sports stars, to regular folks cuz/

The matters of the heart don’t have a camera focus/

In reality the sun shines upon all us/

So maybe you should give me the same chance that God does”  

“The Girl Upstairs (The Blessed Girl)” [ft. Ginger Trill] 

“The Blessed Girl” is a tongue-in-cheek take on the blesser trend that hit South Africa in the past two years (a blesser is a sugar daddy). Reason tells the story of a blessee: “Niggas with money be wanting her [?]/ Don’t give a damn what the future be like/ Long as they get her champagne for the [?]/ We all know, she got be here for the highest bidders/ Remy or Peri for all the thickness/ better come near me ‘cause you wanna listen.” The rapper sings the hook, and the chants that he uses to censor some words make the song even more satirical. Coupled with the music–a selection of whizzing synths and pads–they gives the “The Girl Upstairs (The Blessed Girl)” a club feel, which is where blessings normally take place. Rapper Ginger Trill’s verse however steals the show–it’s short yet the man wastes no single bar, as per usual fashion, telling a story within a short space of time, and even playing with the word “curve,” and all its three meanings. 😭

“So Beautiful (The New Girl)”

Dating Reason isn’t easy for his new girl. On this song, the rapper tells the story of how his new girlfriend is afraid of the spotlight and all that comes with it: “She sat besides me with a blunt and a drink/ She told me straight that she’s scared of the scene/ Scared of what is and whatever could be/ So many critics for something that seem/ certain to me...” “So Beautiful (The New Girl)” is short and straight to the point, and sees the rapper at his most vulnerable in the album, empathizing with the girl in question, and assuring that what the two of them have is a beautiful thing. It’s also Reason’s best singing on the whole album–with minimal autotune. Watch the tabloids tell you who this song is about.

“Celebrity (The Club Girl)”

Sonically this song is the the closest the rapper gets to the Reason of the mid-2000s. It’s one of the few songs in which you don’t hear any singing–the hook is rapped, and the music gets close to boom bap. “Celebrity (The Club Girl)” is a song about the girls who work in clubs, who Reason says make him feel like a celebrity. As a result Reason is egotistical, and it works. He raps, “Your insta crush screaming in my ear as she pounces/ Everybody knows who the realest in the houses is/ Hardcore rapper in a section with some house cats/ Skinny jeans baggy ‘cause my pockets full of thousands.” “Celebrity (The Club Girl)” is laced with perfect verses over a potent instrumental with a soulful sample.

“No Offence (The Naughty Girl)” [ft. Kwesta]

On this X-rated song, Reason talks about a naughty girl, and the song’s vibe is more than fitting. It’s a ratchet trap banger that wouldn’t feel out of place in a shebeen. And Kwesta was the perfect feature for it, rapping lines like, “Call you my bitch ngoba ngiyinja kakhulu/ Call you my bitch ngoba ngiyinja, ngi-cool.” It’s all tongue in cheek, and could come off as offensive, depending how you look at it. Reason’s contribution, “You a good girl? I ain’t sure right now/ ‘Cause you sure acting like a hoe right now.” But the way the song came out makes it out one of the standout songs on the album.

“PDYCM Pt 2 (The Bad Girl)” [ft. Moozle]

“PDYCM” is an acronym for “Please don’t you confuse me.” Reason recycled that hook from a skit off his second album Audio High Definition (2015). The skit featured Bonang Matheba. “PDYCM Pt. 2” features the self-proclaimed “Young Mabrrr,” the rapper Moozlie, who walks over the prominent baseline with the confidence fans have come to expect from her. She talks about how annoying men in clubs can be. After hearing her verse, the fuckboys she’s calling out are sure to avoid any contact with her. The song is minimalistic, and is tailored for both the club and private listening.

“Lovey (The Angry Girl)” [ft. Mr Beef]

Reason stretched himself on this song. There’s little to no conventional rapping on “Lovey (The Angry Girl).” The song sees even one of the most gully rappers in South Africa, Mr. Beef, crooning his verse in autotune. It’s about an angry girl, who picks fights for even the smallest things. According to Reason, this song came about after a conversation in which Mr. Beef was telling Reason about a fight he had just had with his woman. “Lovey (The Angry Girl)” is a trap slow burner that leads with a smokey pad which meanders over a high-item hit hats and a loud clap for a snare, and deserves a spot on your playlist.

Stream Love Girls above and buy it here.

Op-Ed

Op-Ed: Kanye West In Africa Is Music Marketing At Its Worst

Scream all you want. Feel the euphoria of Kanye moving to our drums, but don't forget he's here for marketing.

One of the most interesting parts of the music industry is the marketing of an album. In developed music markets, accomplished professionals and creatives sit in a room and decide how best they want to sell the music. It's the norm. Many people deliberate and develop a roll-out plan that is improved until it's perfect for execution.

When JAY-Z rented out billboards for 4:44, with everyone wondering what it meant around the world, that is marketing. Mr Eazi drawing a towering mural of himself and Giggs in London, was another marketing tactic to push his single "London Town." Falz created an entire movement filled with conventionally attractive men, and named it the 'Sweet Boys Association,' because he had a single that needed to be sold to fans. Perhaps, what takes the cake in the world of African music marketing is one crazy move by a little known Nigerian artist named Skibii. You see, this guy died and rose again from the dead, just like sweet biblical adult Jesus. He had a single somewhere that needed the attention. Death and resurrection was his thing.

Kanye West is in Africa for marketing. The US rap superstar is holed up at the Murchison Falls National Park in Uganda, surrounded by his friends, colleagues and family. He is here because he has an album to release named Yandhi, and somehow, he found his way to the Motherland, where's he's built two outdoor domes, as his working studio. He isn't working from inside a house like a mere mortal. He's in the wild, connecting to Mother Nature and nourishing foliage. This is Africa, Kanye West is an African-American. His ancestors came from this part of the world. He has a claim to this soil.

Kanye West was supposed to drop his ninth studio album on Saturday, September 29. After two days of waiting, three Saturday Night Live performances, one tweet from Kim Kardashian-West and an appearance on TMZ Live, Yandhi was pushed back to Black Friday, November 23. West admitted that he "didn't finish" the album in time, and a member of his management staff suggested pushing the release back.

"I started incorporating sounds that you never heard before and pushing and having concepts that people don't talk about," West said. "We have concepts talking about body-shaming and women being looked down upon for how many people that they slept with. It's just a full Ye album and those five albums I dropped earlier were like superhero rehabilitation and now the alien Ye is fully back in mode… We're going to Africa in two weeks to record. I felt this energy when I was in Chicago. I felt the roots. We have to go to what is known as Africa."

In Africa, Kanye West hasn't laid low. Photos from his arrival hit the internet, and somehow, he was filmed listening, dancing and vibing to African music. Those songs include Mystro's "Immediately," and Burna Boy's "Ye." The videos have gone viral, Africans are wowed by Kanye's interaction with their music, reactions and takes, Africa is moved by Kanye West interacting with our music. Somehow, I used to think we are over this type of event. The event where an an American superstar, who has a huge fan base in Africa, dances to our music, and we lose it. But I was wrong. This content format still has power.

Scream all you want. Feel the euphoria of Kanye moving to our drums, but don't forget he's here for marketing. His album is about to drop, and he's publicly alerted the world that he needs to be in Africa and its strong cultural influence to complete the project. Everyone is watching, the conversation has global traction, and Africans are supporting him. Since Kanye got heat for his infamous "Slavery was a choice," comment, I knew Africa will become a part of that story. The past week has seen him visit President Donald Trump at the white house, and further moved away from the love of his African-American base in the US. Black people are not behind Kanye West right now. The media is tearing him to shreds. Celebrities are in a social media race to dissociate themselves from him. Many fans aren't proud of their icon. But he is in the Motherland, dancing to its native music, and we can all cheer.

"I'm in Africa recording," he says in a 9 minute video on Twitter about mind control free thinking and his greatness. "We just took them to the future with the dome. The music is the best on the planet. I am the best living recording artist. We, rather, because the spirits flow through me. The spirit of Fela, the spirit of Marley, the spirit of Pac flows through me. We know who the best. We know."

On the surface, Africa appears to be a gimmick. A play by a great artist to expand the story of his album for marketing talking points. Yandhi is already anticipated, and generations after us will study his art and point to this project as the one where Africa played a direct role. This black continent is a marketing tool for Kanye. Son of Fela Kuti, Seun Kuti, has already disassociated Fela Kuti's spirit from Kanye's claims. "On behalf of the Kuti family, I want to state that the spirit of Olufela Anikulapo Kuti isn't anywhere near Kanye West," Seun announced on Instagram.

Perhaps marketing isn't Kanye's only reason for his African trip. Maybe, the world is too harsh on Kanye West and his new level of introspective vibrations. Maybe we aren't seeing the bigger picture. Oh gosh! We might all be victims of this grand mind control programme that West talks about! What if Kanye West is on these shores for some actual influence? Africa has a rich spectrum of sounds, laden with enough culture, soul and character to influence any type of music. From Cairo down to Lagos, there's enough music to add colour.

A clear way for justification of his African trip is perhaps for Kanye West to give back. He is connecting to the 'roots' after all. He is soaking in the energy for inspiration. Perhaps he might actually get to work with an African artist while on the continent. Already, Perhaps Africa's contributions to the project will be anchored by an African. Already, in his creative dome, Ugandan producer extraordinaire, Benon Mugumbya, has been pictured. If he gets some of that Yhandi shine, it wouldn't hurt.

Kanye officially has to be the first hip-hop star to make a trip to the continent for direct inspiration since Africa began to hug the spotlight as an interesting market for global music players. Recent years have witnessed the penetration of African music into global pop spaces. Africa has become the new cool. And as her sonic influence grows, more artists would continue to find new ways to interact. Kanye is making a splash with this. Perhaps, he will be the inspiration for more exchange between Africa and Europe.

Perhaps, his music isn't his true reason for this trip. Maybe Ye just wants to get away from the madness from the USA, and go find Wakanda. Maybe he will discover Ye-Kanda. Either way, only the final version of Yhandi will contain the answers that we seek, and Kanye West's true intention. For now, he is already winning. All those marketing points are already helping the project.

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