For 12 years, Soboye has been one of the coolest spots in Shoreditch, London. Founded by Nigerian Samson Soboye, the store initially opened as a partnership with womenswear designer E-Sinn Soong. It eventually became an impossible-to-avoid shop offering women's clothing & accessories, men's casual wear and home furnishings. The store recently got featured in XXY Magazine for an editorial spread showcasing Soboye's own line and store -tocked designerslabels like Chichia London and Ituen Basi. The photos spotlight Soboye's brightly-colored African prints and geometry. Scroll through our gallery to view the pictures and tweet @okayafrica with #soboye if you want to talk about it.