When the Mercury Prize-winning, Scottish/Liberian/Nigerian trio Young Fathers debuted the second single “Shame” off their recently released second LP White Men Are Black Men Too, they did so with a rather cryptic press statement: “…what does it take to feel better?  When will you be happy again?  Who cares.  Keep moving and then, a moment and you realise, hey I’m happy, just now, right now and it comes home and you feel no shame.  No.  Shame.”

The group have now released a visual for this rumbling pop tune which hopefully sheds some light on the sentiments conveyed in their opening statement. Speaking with Complex the video’s director, Jeremy Cole, briefly explained his process of coming up with the concept for the visual: "At first listen, I considered 'Shame' as a strong, dance-along pop track but with every repeated listen, the track started to sound more sinister and haunting, but you still wanted to dance along to it. My intent with the video was to create a piece that reflected the poignancy of the lyrics and the intensity of the music - while at the same time bringing conversation and question about perception.”

Watch the Young Fathers' new music video for "Shame" below. White Men Are Black Men Too is available now via Ninja Tune, Amazon, and iTunes. Catch the group on their North American tour dates, listed underneath.

Young Fathers North American Tour Dates

Apr 09 Boston, MA - Great Scott

Apr 10 Brooklyn, NY - Music Hall Of Williamsburg

Apr 11 Philadelphia, PA - Boot & Saddle

Apr 12 Washington, DC - Rock N Roll Hotel

Apr 14 Raleigh, NC - Kings

Apr 15 Atlanta, GA - Masquerade (Hell Stage)

Apr 16 New Orleans, LA - Republic

Apr 17 Houston, TX - Fitzgeralds

Apr 18 Dallas, TX - Trees

Apr 19 Austin, TX - Parish

Apr 21 Phoenix, AZ – Pub Rock

Apr 22 San Diego, CA - Casbah

Apr 24 Los Angeles, CA – The Echo

Apr 25 San Francisco, CA – The Independent

Apr 29 Portland, OR - Holocene

Apr 30 Vancouver, BC - Fortune Sound Club

May 01 Victoria, BC - Distrikt

May 02 Seattle, WA - Neumos

May 05 Boise, ID - Neurolux

May 06 Salt Lake City, UT - Urban Lounge

May 07 Denver, CO - Larimer Lounge

May 08 Lincoln, NE - Vega

May 09 Minneapolis, MN - 7th St Entry

May 10 Chicago, IL - Lincoln Hall

May 13 St. Louis, MO - Firebird

May 14 Nashville, TN - Exit In

May 15- May 17 Gulf Shores, AL - Hangout Fest