Prêt-À-Poundo Exclusive: Chinedesign's New Collection 'Marrakesh'

Designer Chinedu Ukabam, founder of the label Chinedesign, gives us the premiere of his new collection “Marrakesh,” named after the major Moroccan city.

Designer Chinedu Ukabam, founder of the label Chinedesign is giving us the premiere of his new collection "Marrakesh," named after the major Moroccan city. Ukabam visited Morocco a few years ago, when Marrakesh caught his attention and his heart. "It simultaneously reminded me of all the places that I have spent my childhood in [Middle East, Europe, Africa]. The very first day I walked into the Souk (marketplace) at Djemaa el Fna Jeffna, I made up my mind that I was going to create a collection inspired and named after this city." Ukabam, a smart and sensitive artist, is bridging these timeless forms and patterns with contemporary culture. 

"I love patterns and Marrakesh is covered with geometric tiles like these." he added, "I spent a lot of time walking with my head down and bumping into people while trying to figure out the looping pattern of a sequence. Usually there's just a handful shapes that are symmetrically repeated at different angles to create a new shape. It can take quite a while to "crack the code" but its a lot of fun." You can find more about his inspiration here. His art and new collection speaks of love, patterns and dedication to Marrakesh. All pictures by  Temi-Tade Kujore.



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