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All Pink Everything: South African Singer Elo's Surreal Video For 'Be It'

Soweto-born singer & songwriter Elo shares her debut music video for the melancholic R&B single "Be It" from her upcoming 'Elogram' EP.

Elo. Photo courtesy of the artist.


Soweto-born songwriter Elo landed on our radar last year with her hazy, R&B-influenced tune "Stare". Today, the singer returns with her debut music video for “Be It,” a reflective track that sees Elo laying down ethereal harmonies on top of airy, synth-filled production.

The surreal music video, directed by Tebogo Malope, features Elo in a world ruled by the color pink—she dons a pink outfit while surrounded by a ring of pink fire, she's enveloped in a cloud of pink gas while sporting a pink gas mask, and she eats pink thorns while rocking a bountiful pink mane.

The video’s contrasting imagery is a commentary on the nature of love. “It is a meditation on what we consider the ‘norm’ in marriage and relationships, what we drive for in relation and what we actually want. A question on whose standards we hold ourselves to,” the singer mentions in an e-mail to Okayafrica.

Elo’s latest EP Elogram is available for pre-order now in the US, UK and ZA. She’ll be playing some international shows this year, check out her upcoming dates and watch the music video for “Be It” below.

ELO TOUR DATES

SXSW MUSIC FESTIVAL - AUSTIN, TX, USA

MARCH 15, 2016

MIDEM FESTIVAL - CANNES, FRANCE

JUNE 4, 2016

CMJ MUSIC MARATHON - NEW YORK, USA

OCTOBER 13, 2016

ELO
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Photo: Single cover art courtesy of Emerald East

Rema Welcomes 2021 With New Single 'Bounce'

The Don Jazzy produced track reminds us of why the Nigerian singer-songwriter is topping charts.

Nigerian golden boy Rema took his time on deciding how to start of 2021—and we're glad he did.

The afropop hitmaker is out with his first project of the year, "Bounce", after stunning fans with word of an upcoming album, and the cooks in this kitchen have not disappointed.

Keeping it in the Mavin Records family, legendary producer Don Jazzy sprinkles his magic on the track, while undoubtedly motivating the young singer-songwriter to be his best self. And with this track being like nothing we've heard from Rema before, one could say Jazzy succeeded. "Bounce", fast-paced and fierce, is a love song dedicated to bewitchingly beautiful and blessed bottoms. The candid declaration and hip shaking beat are a force duo and we can't help but love it.

Of the single and collaboration with head honcho Don Jazzy, Rema says, "This record was inspired by the luscious and magnificent body of the African woman. Furthermore, I'm really excited about this tune because it's my first single with the legendary Don Jazzy."

Honestly, when you start the year off with a banger, you get to make songs about butts.

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