All Pink Everything: South African Singer Elo's Surreal Video For 'Be It'

Soweto-born singer & songwriter Elo shares her debut music video for the melancholic R&B single "Be It" from her upcoming 'Elogram' EP.

Elo. Photo courtesy of the artist.


Soweto-born songwriter Elo landed on our radar last year with her hazy, R&B-influenced tune "Stare". Today, the singer returns with her debut music video for “Be It,” a reflective track that sees Elo laying down ethereal harmonies on top of airy, synth-filled production.

The surreal music video, directed by Tebogo Malope, features Elo in a world ruled by the color pink—she dons a pink outfit while surrounded by a ring of pink fire, she's enveloped in a cloud of pink gas while sporting a pink gas mask, and she eats pink thorns while rocking a bountiful pink mane.

The video’s contrasting imagery is a commentary on the nature of love. “It is a meditation on what we consider the ‘norm’ in marriage and relationships, what we drive for in relation and what we actually want. A question on whose standards we hold ourselves to,” the singer mentions in an e-mail to Okayafrica.

Elo’s latest EP Elogram is available for pre-order now in the US, UK and ZA. She’ll be playing some international shows this year, check out her upcoming dates and watch the music video for “Be It” below.

ELO TOUR DATES

SXSW MUSIC FESTIVAL - AUSTIN, TX, USA

MARCH 15, 2016

MIDEM FESTIVAL - CANNES, FRANCE

JUNE 4, 2016

CMJ MUSIC MARATHON - NEW YORK, USA

OCTOBER 13, 2016

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