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All Pink Everything: South African Singer Elo's Surreal Video For 'Be It'

Soweto-born singer & songwriter Elo shares her debut music video for the melancholic R&B single "Be It" from her upcoming 'Elogram' EP.

Elo. Photo courtesy of the artist.


Soweto-born songwriter Elo landed on our radar last year with her hazy, R&B-influenced tune "Stare". Today, the singer returns with her debut music video for “Be It,” a reflective track that sees Elo laying down ethereal harmonies on top of airy, synth-filled production.

The surreal music video, directed by Tebogo Malope, features Elo in a world ruled by the color pink—she dons a pink outfit while surrounded by a ring of pink fire, she's enveloped in a cloud of pink gas while sporting a pink gas mask, and she eats pink thorns while rocking a bountiful pink mane.

The video’s contrasting imagery is a commentary on the nature of love. “It is a meditation on what we consider the ‘norm’ in marriage and relationships, what we drive for in relation and what we actually want. A question on whose standards we hold ourselves to,” the singer mentions in an e-mail to Okayafrica.

Elo’s latest EP Elogram is available for pre-order now in the US, UK and ZA. She’ll be playing some international shows this year, check out her upcoming dates and watch the music video for “Be It” below.

ELO TOUR DATES

SXSW MUSIC FESTIVAL - AUSTIN, TX, USA

MARCH 15, 2016

MIDEM FESTIVAL - CANNES, FRANCE

JUNE 4, 2016

CMJ MUSIC MARATHON - NEW YORK, USA

OCTOBER 13, 2016

ELO
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Burna Boy performs at the Warner Music Group pre-Grammy party in Hollywood on January 2020. (Photo by Amy Sussman/Getty Images for Warner Music)

Burna Boy, Tinariwen, Michael Kiwanuka & More Nominated For 2021 Grammy Awards

The Nigerian star and Tuareg band are nominated in the newly named Best Global Music Album category.

The nominations for the 2021 Grammy Awards are in.

The awards show, which will be hosted by Trevor Noah, will see some of the world's biggest artists up for categories like Album of the Year, Song of the Year, Record of the Year and Best New Artist.

As we previously wrote about, the Grammys have renamed the international category of Best World Music Album to Best Global Music, in an effort to reportedly make it more modern and inclusive.

In that new Best Global Music Category, Nigerian afro-fusion star Burna Boy is nominated alongside Tuareg desert rock group Tinariwen, NYC afrobeat outfit Antibalas, Brazilian-American Bebel Gilberto and British-Indian sitar player Anoushka Shankar.

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