Video

All Pink Everything: South African Singer Elo's Surreal Video For 'Be It'

Soweto-born singer & songwriter Elo shares her debut music video for the melancholic R&B single "Be It" from her upcoming 'Elogram' EP.

Elo. Photo courtesy of the artist.


Soweto-born songwriter Elo landed on our radar last year with her hazy, R&B-influenced tune "Stare". Today, the singer returns with her debut music video for “Be It,” a reflective track that sees Elo laying down ethereal harmonies on top of airy, synth-filled production.

The surreal music video, directed by Tebogo Malope, features Elo in a world ruled by the color pink—she dons a pink outfit while surrounded by a ring of pink fire, she's enveloped in a cloud of pink gas while sporting a pink gas mask, and she eats pink thorns while rocking a bountiful pink mane.

The video’s contrasting imagery is a commentary on the nature of love. “It is a meditation on what we consider the ‘norm’ in marriage and relationships, what we drive for in relation and what we actually want. A question on whose standards we hold ourselves to,” the singer mentions in an e-mail to Okayafrica.

Elo’s latest EP Elogram is available for pre-order now in the US, UK and ZA. She’ll be playing some international shows this year, check out her upcoming dates and watch the music video for “Be It” below.

ELO TOUR DATES

SXSW MUSIC FESTIVAL - AUSTIN, TX, USA

MARCH 15, 2016

MIDEM FESTIVAL - CANNES, FRANCE

JUNE 4, 2016

CMJ MUSIC MARATHON - NEW YORK, USA

OCTOBER 13, 2016

ELO
Interview

Amadou & Mariam Forever

We talk to the legendary Malian duo about their rich past, songwriting process and their advice for young African artists with disabilities.

Amadou & Mariam don't require an introduction.

The couple has been making Afro-blues music for over 35 years, drawing inspiration from their home of Mali, for over 35 years.

Their 1999 albumSou Ni Tilé sold 100,000 copies. In 2005, their album Dimanche à Bamako won the French Victoire de la Musique prize for Best World Music Album of the year and the BBC Radio 3 Award for Africa. It also went platinum in France after selling over 300,000 copies. The duo have performed with U2, Coldplay, Blur and many others.

We caught up with them below for a conversation about their rich past, their songwriting process and their advice for young African artists with disabilities, ahead of the duo's performance at the upcoming London Jazz Festival 2021.

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