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Prêt-À-Poundo: Loza Maleombho's Baroque-Inspired Collection

Read an interview and browse pictures of Designer Loza Maleombho's baroque-inspired Autumn/Winter 13 collection.


While spring is just starting, the fashion world is brimming with striking & astonishing fall pieces and looks. As statements pieces make their comeback for A/W 13, Loza Maleombho's trendy and colorful combination of kente fabric, rich bazin and lace marks the line's individual character. The contrast of solid colors and stripes in Maleombho's collection keeps the focus on a bright center — you don't have to dress up this attire as the outfit will stand out for you. Malheombo A/W 13 is an exclusive must-have collection, from stunning one-of-a-kind pieces to intricate architectural features.

Maleombho remains strong on her African textile influences, shaping her materials and fabrics from Ghana and Côte d'Ivoire into bold and original pieces. Another strength of the designer is her approach at maintaining a balance between masculinity and feminity. Our favorite piece is the cape collar, which begs: Go bold with statement pieces. We spoke with Loza about her new collection below.

What was your inspiration for this new collection?

Early 19th century/baroque meets modern urban fashionista

What materials did you use?

Kente fabric (handwoven 100% cotton from Ghana), rich bazin (100% Cotton dyed and starched for shine and stiffness) and lace (100% cotton).

What's the masterpiece of this new collection?

The trench coat.

How are your feeling now that your collection has been released?

I feel like I just gave birth to a baby and I am already brewing the next one.

Which African singer or band would you like to see wearing one of your pieces?

Rokia Traoré or Angelique Kidjo.

What do you think are the current trends for A/W 13?

I wanna say the trend of the Church. From Valentino and Alexander Mcqueen amongst others who are recalling the robes of cardinals, monks, nuns and priests as mentioned in Elle UK. You can recall that trend in our autumn/winter collection as well.

What tips do you have for aspiring fashion designers?

Have a strong business plan, a clear vision and never lose sight of it.

Describe your A/W 13 collection in one word.

Quirky.

A word about Okayafrica.

Dope.

 

Interview

Interview: Terri Is Stepping Out of the Shadows

We talk to the Wizkid-signed artist about the story behind the massive hit "Soco" and his latest Afro Series EP.

Certain afrobeats songs have made in-roads in international markets and paved the way for the genre's ceaselessly-rising widespread recognition. Among these history-defining songs were D'banj's "Oliver Twist," Tekno's "Pana," Davido's "If" & "Fall," Runtown's "Mad Over You," and of course, Wizkid's "Soco." Wizkid released "Soco" under his label imprint, Starboy Entertainment in March 2018, and the song spread like wildfire across Africa and beyond. "Soco" was an Afro-pop wonder delivered at a time when the 'afrobeats to the world' movement was gathering steam, further cementing its electric nature. The Northboi-produced song was co-signed by celebrities across the world like Rihanna, Cardi B, and Paul Pogba and has accrued well over a hundred million streams across streaming platforms worldwide.

"Soco" was not only a trailblazer amongst mid-2010s afrobeats records, it was also the introduction of the first Wizkid-signed artist, Terri. Just weeks before "Soco" was released, Terri was discovered by Wizkid's longtime producer, Mutay, who saw him covering the song "Oshe" on social media.

Before "Soco," Terri Akewe was well on his way to fame. At fifteen, he had performed at street carnivals in his neighbourhood and, one time, was carried all the way home by neighbours after winning a Coca-Cola sponsored singing competition. Before his life-changing meeting with Wizkid, Terri had a seven-track EP ready for release, as well as a viral song titled "Voices." "One time I was on set with the video director T.G Omori, he told me that 'Voices' was the first time he heard of me" Terri tells me as we settle on a plush couch at his home in Lagos.

Regardless of Terri's initial career trajectory; signing to a label headed by afrobeats' biggest superstar was bound to accelerate his musical journey, and at the same time, cast a huge shadow of expectation on his career, especially given a debut as spectacular as "Soco." With his latest EP, Afro Series, powered by the sensational single "Ojoro," one thing is clear: Terri is stepping out of the shadows into his own spotlight and he is doing it on his own terms.

This interview has been edited and condensed for clarity.

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