Style

Prêt-À-Poundo: First Time For Africa Fashion Day Berlin!

Mercedes Benz Fashion Week Berlin presents Africa Fashion Day Berlin Fall/Winter 2013.


*José Hendo

Who is Beatrace Angut Oola?

I was born on 29.08.1980 in Neuss/Düsseldorf in Germany to Ugandan parents. I enjoyed an international upbringing raised by my parents, my father a Doctor and mother a Teacher and Author. I reside in Germany, Hamburg where I turned African Fashion in to my passion. After finishing my A-levels I interned in a media agency in Munich. There I had the chance to work as reporter. During my work experience my openness gained me interviews with famous celebrities, like Bernd Eichinger, Udo Lindenberg and Xavier Naidoo.

I then decided to study Film and TV business in Dortmund at Werbe -und Medienakademie Marquardt. During my studies I got an insight into the whole production flow and noticed that my fervour and obsession is in the art department. I also worked within the film and TV industry as a Production designs assistant. Today I still works as Production designer and Fashion Stylist.

How are Beatrace Angut Oola and African Fashion Day Berlin connected and why?

I am the Founder & Director of Africa Fashion Day Berlin. I felt there was a niche particularly in the German market, compared to for example London where the fashion landscape seems to be more diverse with various cultural influence, in particular African influences. I also feel there is a predominantly cliché and limited view of African Fashion which I desire to educate on through the event.

What is Africa Fashion Day Berlin?

Africa Fashion Day Berlin is a platform for all kind of artist who are focused in African fashion. Through Africa Fashion Day Berlin, I envision to create a network for fashion designers of the African Diaspora globally. “Africa Fashion Day Berlin” connects the fashion industries in Germany/Europe and Africa but also other nations. It is an event of African flair, esprit and glamour - an exclusive event with international character and future outlooks.

When did you start considering fashion?

I grew up with fashion. Since I was a child, I was surrounded with fashion cause my mother had a womenswear boutique in Germany. I always went with her to buy new collections in Düsseldorf. Fashion played very early an important role in my life.

Did you study fashion?

I did not study fashion. I applied for fashion journalism but I was not selected.

How long have you been working to make it happen?

I have been preparing and planning since summer 2011 and I have managed to impress a lot of professionals and built a fantastic team around me.

What is the goal?

The goal is to have this event reoccurring as part of Mercedes-Benz Fashion Week Berlin who has gracefully accepted us into their schedule, which is an amazing accomplishment for a first time event.

You are collaborating with Mercedes-Benz Fashion Week Berlin which is a great event and a big organization. How did the collaboration start?

I sent IMG information about Africa Fashion Day Berlin presents Urban Fashion Night just to let them know who we are and what we are doing. Apart from that Mercedes-Benz became aware of us through our promotional activities throughout the year and they had been told from various people about our existence. I personally don’t even know by whom but I am ever so grateful that they have spoken of us. But Africa Fashion Day Berlin would have not been mentioned without the hard work that we; my team and I put in throughout the year. And this how the collaboration started.

Why a collaboration with MBFW Berlin?

MBFW is an establish brand and a leader in the fashion industry. It also stands for quality production and delivery. For MBFW to accept us is like a sign of approval on and for the same qualities that we value MBFW for. I think that too many like to work in isolation, particularly in the African Diaspora. There is so much to gain from a collaborative spirit: you pool your resources and good ideas and also can lean on one another for assistance.

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Reekado Banks Recalls The Carnage of The #EndSARS Protests In Single 'Ozumba Mbadiwe'

The Nigerian singer pays his respects to those lost during last year's #EndSARS protests.

Nigerian singer and songwriter Reekado Banks is back with a track that is as socially important as it is a banger. It seems fitting for the singer's first solo release of the year to be a tribute to his fellow countrypeople fighting for a country that they all wish to live in. The 27-year-old Afrobeats crooner has returned with endearing track 'Ozumba Mbadiwe', honoring the one-year anniversary of the #EndSARS protests that saw the Nigerian government authorize an onslaught of attacks on Nigerian citizens for their anti-government demonstrations.

The protests took the world by storm, additionally because the Nigerian government insists that none of the police brutality happened. In an attempt to gaslight the globe, Nigerian officials have come out to hoards to deny any and all accusations of unlawfully killing peaceful protesters. Banks mentions the absurd denials in the track, singing "October 20, 2020 something happened with the government, they think say we forget," in the second verse. Reekado's reflective lyrics blend smoothly and are supported by the upbeat, effortless Afrobeat rhythm.

In another reflective shoutout to his home, 'Ozumba Mbadiwe' is named after a popular expressway on Lagos Island that leads to the infamous Lekki Toll Gate where protesters were shot at, traumatized, and murdered. Although packed with conscious references, the P.Priime produced track is a perfect amalgamation of the talents that Reekado Banks has to offer; a wispy opening verse, a hook to kill, and an ethereal aura to mark this as a song as a hit. On "Ozumba Mbadiwe," all the elements align for Reekado's signature unsinkable sound to take flight.

Check out Reekado Bank's lyric video for his single 'Ozumba Mbadiwe'

Reekado Banks - Ozumba Mbadiwe (Lyric Video) www.youtube.com

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