Video

Okayafrica TV: Freshlyground's New Edge

We caught up with South African music staple Freshlyground at NYC's Gotham Hall to chat briefly about the band's shift in sound and aesthetic from "happy and positive" to surrealist and edgy.


After emerging from a two-year recording hiatus, South African afro-pop staple Freshlyground released their 5th studio album, Take Me To The Dance. This album marked many firsts for the band, which has been a collective for ten years. TMTTD was the first time they recorded with Grammy Award-winning producer and session player Steve Berlin, and it was the first time they took charge of all their own marketing and distribution, partnering with South African retailer Pick n Pay for the release. Freshlyground also brought a new sound and style to the album. When we premiered their music video for the infectious electronic single "Take Me To The Dance," FG fans were surprised by the shift in aesthetic. Instead of what Kyla-Rose Smith describes as "happy and positive and Rainbow Nation," the video for "Take Me To The Dance" is rather dark, surrealist, and edgy.

We caught up with the women of Freshlyground, violinist Kyla-Rose Smith, and lead vocalist Zolani Mahola, on their latest venture to New York City to accept the 'Next Generation' award at the Shared Interest Awards Gala. Freshlyground were dressed to the nines to perform for fellow award winners of the evening, singer, actor and activist Harry Belafonte, and freedom fighter and social justice activist Father Michael Lapsley. Before accepting their award we briefly chatted about the choice to rejuvenate their sound. Catch the full interview below and DL Take Me To The Dance here.

[embed width="640"][/embed]

Producer: Allison Swank

Interviewer: Emma Tammi

Videographer: Henry Jacobson

Editor: Samuel Bathrick

 

Style
Photo: Aisha Asamany

How Relocating to Ghana Helped Reinvigorate Jewelry Designer Aisha Asamany's Work

Moving to Ghana gave Aisha Asamany's luxury jewelry brand, inspired by Adinkra symbols that traditionally project strength, fearlessness, love and power, renewed verve to tell personal stories of her growing clientele.

In 2019, the government of Ghana made a global splash with its Year of Return initiative – the campaign sought to encourage the African diaspora to return home to the continent, specifically to Ghana.

Linked to the 400th year commemoration of the first recorded landing of slaves in the United States, it became a launchpad for the Ghanaian government to convince Black people around the world to permanently settle in the West African country.

Aisha Asamany, a corporate management consultant for high-profile UK financial institutions turned self-taught luxury jewelry designer was one of many who heeded the call, trading in the corporate life for a spiritual and an entrepreneurial journey – one of joy, appreciation, and representation in her fatherland.

Keep reading... Show less

get okayafrica in your inbox

popular.

Wizkid, Tems, Black Coffee & More Nominated For 2022 Grammy Awards

See the full list of African artists honored during Tuesday's nomination ceremony.