J-Smash and Emtee. Photo by Sabelo Mkhabela.

Watch J-Smash and Emtee’s Music Video for ‘Never Fall’

The visuals for J-Smash and Emtee's 'Never Fall' are here.

"Never Fall," the lead single to J-Smash's Rise of a King EP, finally has a video. In the visual, which was directed by Motion Billy, Emtee opens up to J-Smash who is playing a shrink of some sort. Emtee is assuring the man that he will never fall, he's here for the long run.


"Never Fall" is one of the strongest songs on Rise of a King, an EP which has serious heaters. Rise of a King is J-Smash's debt EP, and features, alongside Emtee, the likes of Ginger Trill, B3nchMarQ, Yanga Chief and a few more.

Watch the music video for "Never Fall" below, and stream Rise of a King underneath.

J-Smash FT Emtee - Never Fall www.youtube.com



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Interview

A Candid Conversation With Olamide & Fireboy DML

We talk to the Nigerian stars about the hardest lessons they've learned, best advice they've ever been given and what Nigeria means to them.

Olamide and Fireboy DML have been working together for three years, but the first time they sit down to do an interview together is hours after they arrive in New York City on a promo tour.

It's Fireboy's first time in the Big Apple — and in the US — and the rain that's pouring outside his hotel doesn't hinder his gratitude. "It's such a relief to be here, it's long overdue," he tells OkayAfrica. "I was supposed to be here last year, but Covid stopped that. This is a time to reflect and refresh. It's a reset button for me."

Olamide looks on, smiling assuredly. Since signing Fireboy to his YBNL Nation label in 2018, he's watched the soulful young singer rise to become one of Nigeria's most talked-about artists — from his breakout single, "Jealous," to his debut album Laughter, Tears & Goosebumps, hit collabs with D.Smoke and Cuppy, and his sophomore release, Apollo, last year.

Even while he shares his own latest record, UY Scuti, with the world, Olamide nurtures Fireboy's career with as much care and attention as he does his own, oscillating between his two roles of artist and label exec seamlessly. His 2020 album Carpe Diem is the most streamed album ever by an African rap artist, according to Audiomack, hitting over 140 million streams. When Olamide signed a joint venture with US-based record label and distribution company, Empire, in February last year he did so through his label, bringing Fireboy and any other artist he decides to sign along for the ride, and establishing one of the most noteworthy deals on the continent.

Below, Olamide & Fireboy DML speak to OkayAfrica about their mutual admiration for each other, what makes them get up in the morning and how they switch off.

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