Interview

Meet J-Smash, the Young South African Hip-Hop DJ & Producer Making Bangers With Your Favorite Artists

We interview the young DJ about working with Emtee, Yanga Chief, A-Reece and many more.

J-Smash recently released a music video for his 2018 single "Never Fall." The song, which features the rapper Emtee, is the second single from the DJ/producer's debut EP Rise of a King. The 18-year-old from the Limpopo province managed to get an impressive lineup of established artists on the project. Alongside Emtee, artists such as Yanga Chief, Big Star, Kimosabe, B3nchMarQ, A-Reece and MarazA all contribute verses and hooks.

J-Smash is a producer and DJ, who is following in the footsteps of a legion of DJs in South Africa and around the world who release music. In his own words: "I'm a mini DJ Khaled."

Below, J-Smash talks to OkayAfrica about how he got into the game, how his EP came together, and the experience of being in studio with Emtee, among other things.

Read: The 30 Best Songs by South African Hip-Hop DJs

Note: This interview has been edited for clarity and length.


How did you get to work with such established artists on your debut EP, as a relatively unknown artist?

I just connected with those guys. It all started when I was at home in Limpopo. I tried reaching out because I couldn't work with artists from around where I'm from. So, I was like, 'Okay, cool, if you guys don't want to work with me, let me go somewhere outside. Let me find these guys.' So I went on the internet, linked up with one guy, Tumi Tladi. He led to another guy, and that guy led to another, so that's just how it usually happens. I just found myself surrounded by all these artists, because they like me and my energy, and the sound I was bringing to them.

Who does the production in your music?

Sometimes, I just work together with guys. I just come up with the idea like, 'Okay, guys, let's do this, let's do that.' I actually like having the final say on the product. I like planning everything, like, 'Okay. This is what we're going to do. I need this guy, and that guy on the song.' But everything is up here. I just imagine stuff, like, 'Okay, bro, can you do this on this beat? Can you remove this? Can you put this? Okay, can the hook go like this?' And whatsoever. I'm part of the whole production. Actually, I do what DJ Khaled does, so I'm a mini-DJ Khaled. (Chuckles)

J-Smash and Emtee on the set of the "Never Fall" music video. Photo by Sabelo Mkhabela.

When and how did you get into music?

I don't really know when, but what I know is that I started producing when I was in grade nine or 10. My brother used to play hip-hop. And I just used to be like, 'Whoa! If I could make a beat like that, that would be dope.' And he had Fruity Loops, we used to play around with it, and then eventually I made something from it. And then there was a group called Ghost Gang, they wanted a producer. So I was like, 'Let me take this chance. Let me be a producer, and grow with these guys.'

When did you start coming to Joburg?

I just came last year. But I've been communicating with artists on social media. Sometimes I used to dodge school, take a bus, come here, do my stuff, go back home the following day.

And now you're a full-time musician?

Yes, but I actually want to study sound engineering. I want to expand. Because you do need some sort of education, so it can be more of a profession than just a hobby.

So with Rise of a King, were you together with all the featured artists in studio?

Some of the guys sent their verses. Some I was with them. I used to spend two months working on one song because you have to call this guy like, 'The verse, what's going on?' 'Yo, the hook …?' It was just so hard, but today, we're here.

Have you felt like someone has taken you less seriously or taken advantage of you because you are younger?

At first, it was hard. But eventually, for them to take you seriously, you've gotta pull out that CV ... Like, 'I've worked with these guys.' Then they take you seriously. But now the industry's getting younger, and the industry's starting to realize that we are actually the truth and the voice in terms of the industry. So, now they actually give us the chance because we are basically the industry.

What artist would you say is the one who opened doors for you?

It's Tumi Tladi and Ginger Trill. Those were the people that actually opened the doors. But now it was up to me to take myself to another level, with just those two artists that I had. The song ("I Don't See You Niggas") that actually made some kind of moves for me, I had to use that to get to the Emtees. From then on, I just had to build to get to where I am today. Because it's not about you having the biggest feature, you also have to have a plan. Working with those guys taught me a lot. Like, 'Okay, you have to have a structure. You have to have plans.' It actually opened my mind. When I was that side, I didn't know a lot of things. But now I know, 'Oh, you have to register your songs.' 'You have to get PR.' 'You gotta plug your music, you gotta do this …' It actually helped me a lot. Rather than just me reaching out to a big feature, then when I get it, I don't even know what to do with it, and it doesn't work.

J-Smash FT Emtee - Never Fall www.youtube.com

How was the experience of being in studio with Emtee working on "Never Fall"?

It was crazy! It was such an amazing experience because he's just a music genius, honestly speaking. All I had to do was to just pick the right beat. I had to choose over 50 beats for me to get the one that I thought was like, 'This is the one for Emtee.' It was produced by a guy called Street Karnival. I had to picture the whole song. The whole structure. I had to go through a lot until I got the beat that made me feel like, 'This is the one.' When I got there, I played him a bunch of beats and he picked that one. He came up with the hook, did the verses, and that was the whole song done on the spot. And I saw that Emtee actually really fucks with my energy and what I'm doing. It was such a great experience to see such a big artist giving himself time to come to studio, chill with me, do the whole song. I mean, that guy's a multi award winning artist. And him giving his time to you and being like, 'Okay, kid, I believe in you and what you're doing. Let's do this,' it was so humbling to me, and I appreciated that.

Please tell us about the foundation that you just started.

I was just sitting chilling and then I just thought about a foundation, and I thought it doesn't take much for one to help people. I want to inspire young people like myself, people that are young, that you don't have to be rich or you don't have to be at a certain age for you to start a foundation. It's just all about how you can give back to people, regardless of your age. You can still give back to the people. Giving back doesn't even take anything from your own dreams. So that's the idea that I had. And I love people, I love my craft, and I love everything. And I was like, 'Yoh, you know what, I'm going to have a foundation.' And then from there on, that's how it all started.

Stream Rise of a King below.


Follow J-Smash on Twitter, Instagram and Facebook.

popular
Rodger Bosch/Getty Images

South African Designer Athi Patra Ruga is Collaborating with Dior

The designer has produced two bags for the international fashion label's Lady Art Project.

Athi Patra Ruga is an Umtata-born South African visual artist who explores sexuality, HIV/AIDS, queerness and African culture in fashion, performance and contemporary art. Recently, he joined fellow designers Rina Banerjee, Maria Nepomuceno, Mickalene Thomas, Jia Lee and Eduardo Terrazas in designing bags for the fourth installment of Dior's Lady Art Project which sees designers from all over the world re-imagining the fashion label's iconic Lady Dior bag. This year's group made use of techniques including embroidery, patchwork, quilting and printing, which experts have suggested may symbolize the resurgence of textile art in couture.

Keep reading... Show less
News Brief
Image supplied.

Listen to Ghanaian Artist $pacely's New Project 'Fine$$e Or Be Fine$$ed'

The La Même Gang member shares his first solo project.

La Même Gang is an urban Ghanaian hip-hop/alté collective based in Accra. The group is made up of six members that include Darkovibes, Kiddblack, Nxwrth, RJZ, $pacely and Kwaku BS.

Today, $pacely is dropping his first solo project entitled Fine$$e Or Be Fine$$ed. The 10-track project shows of the artist's versatile sound and certainly has a number of bangers worth listening to.

Keep reading... Show less
popular
Keith Roper/Flickr Creative Commons

Kais Saied is Set to Become Tunisia's Next President

While official results have not been published, the retired academic reportedly secured 76 percent of the votes according to the exit polls.

Last week, Tunisia held its legislative elections, according to reports by Aljazeera. The Ennahda Movement obtained 52 seats in the 217-member parliament while the Karoui's Heart of Tunisia party came second, with 38 seats. While the presidential elections were only scheduled to take place in November, they were pushed forward after the country's first democratically-elected president, Beji Caid Essebsi, passed away in July. Two independent candidates, media mogul Nabil Karoui and retired law professor Kais Saied, have been facing off in the presidential runoff. However, recent exit polls suggest that Saied secured between 72 and 77 percent of the vote.

Keep reading... Show less
popular
Illustration by Simone Martin-Newberry

A 15-Year-Old Nigerian Student Lends Her Voice to the Fight Against Boko Haram With Graphic Novel

Aisha Mustapha's graphic novel about her experiences under Boko Haram was published today for International Day of the Girl.

Aisha Mustapha, is a 15-year-old student from Nigeria, using her voice to tell her own story. The young writer recently penned a graphic novel about her experience fleeing Boko Haram, locating her family and trying to further her education. It's a heavy subject, obviously, but with her graphic novel, she offers a voice for young people directly affected by the crisis in Northern Nigeria.

The book was published today to mark the International Day of the Girl, a day established by the United Nations in 2011 to "highlight and address the needs and challenges girls face, while promoting girls' empowerment and the fulfillment of their human rights."

Aisha's talent for storytelling has previously been highlighted in Assembly, a by-girls-for-girls publication by the Malala Fund that brought Aisha's graphic novel to life, premiering it today in conjunction with International Day of the GIrl. Tess Thomas, Assembly's editor, elaborated on the purpose of the publication saying, "We believe in the power of girls' voices to generate change. Our publication provides girls with a platform so their opinions and experiences can inform decisions about their futures."

Aisha's words were illustrated by artist Simone Martin-Newberry, who had this to say about the process of creating the visuals for the graphic novel: "I was very moved by Aisha's story, and really wanted to treat it sensitively and do it justice with my illustrations. My aim was to capture the real emotions and actions of the story, but also keep my artwork bright and colorful and full of pattern, to help reflect Aisha's amazing youthful spirit."

Check out some excerpts from the piece below and head here to read it in full.
Keep reading... Show less

get okayafrica in your inbox

news.

popular.