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Jidenna Is a Chief, Cop, Worker & Victim in the New Video for ‘Chief Don’t Run’

The new video for "Chief Don't Run" follows Jidenna from his humble beginnings through his quick rise to success and fame.

Jidenna follows up the video for his afrobeats-influenced single “Little Bit More” with the somber visuals for “Chief Don’t Run.”


The new Alan Ferguson-directed video follows Jidenna from his humble beginnings, sleeping next to oven doors for heat, through his quick rise to fame.

The “emotion picture,” as Jidenna puts it, sees the singer/rapper showing off some acting chops as he cycles through roles as the ‘chief,’ police officer, construction worker and a victim of police harassment.

Still no formal word on when we can expect the drop of Jidenna's debut album Long Live the Chief—but this should hold you over.

Watch the video for “Chief Don’t Run” above.

Never did… #ChiefDontRun emotion picture | link in bio

A video posted by Jidenna (@jidenna) on

dir. by Alan Ferguson, creative by @fearandfancy #ChiefDontRun emotion picture | link in bio

A photo posted by Jidenna (@jidenna) on

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Image via Sheila Afari PR.

9 Black Electronic Musicians You Should Be Listening To

Featuring DJ Lag, Spellling, Nozinja, Klein, LSDXOXO and more.

We know that Black queer DJs from the Midwest are behind the creation of house and dance music. Yet, a look at the current electronic scene will find it terribly whitewashed and gentrified, with the current prominent acts spinning tracks sung by unnamed soulful singers from time to time. Like many art forms created by Black people all over the world, the industry hasn't paid homage to its pioneers, despite the obvious influence they have. Thankfully, the independent music scene is thriving with many Black acts inspired by their forefathers and mothers who are here to revolutionize electronic music. Here are a list of the ones you should check out:

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