Video

Jidenna Is a Chief, Cop, Worker & Victim in the New Video for ‘Chief Don’t Run’

The new video for "Chief Don't Run" follows Jidenna from his humble beginnings through his quick rise to success and fame.

Jidenna follows up the video for his afrobeats-influenced single “Little Bit More” with the somber visuals for “Chief Don’t Run.”


The new Alan Ferguson-directed video follows Jidenna from his humble beginnings, sleeping next to oven doors for heat, through his quick rise to fame.

The “emotion picture,” as Jidenna puts it, sees the singer/rapper showing off some acting chops as he cycles through roles as the ‘chief,’ police officer, construction worker and a victim of police harassment.

Still no formal word on when we can expect the drop of Jidenna's debut album Long Live the Chief—but this should hold you over.

Watch the video for “Chief Don’t Run” above.

Never did… #ChiefDontRun emotion picture | link in bio

A video posted by Jidenna (@jidenna) on

dir. by Alan Ferguson, creative by @fearandfancy #ChiefDontRun emotion picture | link in bio

A photo posted by Jidenna (@jidenna) on

News Brief
Burna Boy performs at the Warner Music Group pre-Grammy party in Hollywood on January 2020. (Photo by Amy Sussman/Getty Images for Warner Music)

Burna Boy, Tinariwen, Michael Kiwanuka & More Nominated For 2021 Grammy Awards

The Nigerian star and Tuareg band are nominated in the newly named Best Global Music Album category.

The nominations for the 2021 Grammy Awards are in.

The awards show, which will be hosted by Trevor Noah, will see some of the world's biggest artists up for categories like Album of the Year, Song of the Year, Record of the Year and Best New Artist.

As we previously wrote about, the Grammys have renamed the international category of Best World Music Album to Best Global Music, in an effort to reportedly make it more modern and inclusive.

In that new Best Global Music Category, Nigerian afro-fusion star Burna Boy is nominated alongside Tuareg desert rock group Tinariwen, NYC afrobeat outfit Antibalas, Brazilian-American Bebel Gilberto and British-Indian sitar player Anoushka Shankar.

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