Video

Jidenna Is a Chief, Cop, Worker & Victim in the New Video for ‘Chief Don’t Run’

The new video for "Chief Don't Run" follows Jidenna from his humble beginnings through his quick rise to success and fame.

Jidenna follows up the video for his afrobeats-influenced single “Little Bit More” with the somber visuals for “Chief Don’t Run.”


The new Alan Ferguson-directed video follows Jidenna from his humble beginnings, sleeping next to oven doors for heat, through his quick rise to fame.

The “emotion picture,” as Jidenna puts it, sees the singer/rapper showing off some acting chops as he cycles through roles as the ‘chief,’ police officer, construction worker and a victim of police harassment.

Still no formal word on when we can expect the drop of Jidenna's debut album Long Live the Chief—but this should hold you over.

Watch the video for “Chief Don’t Run” above.

Never did… #ChiefDontRun emotion picture | link in bio

A video posted by Jidenna (@jidenna) on

dir. by Alan Ferguson, creative by @fearandfancy #ChiefDontRun emotion picture | link in bio

A photo posted by Jidenna (@jidenna) on

News Brief
Photo: Single cover art courtesy of Emerald East

Rema Welcomes 2021 With New Single 'Bounce'

The Don Jazzy produced track reminds us of why the Nigerian singer-songwriter is topping charts.

Nigerian golden boy Rema took his time on deciding how to start of 2021—and we're glad he did.

The afropop hitmaker is out with his first project of the year, "Bounce", after stunning fans with word of an upcoming album, and the cooks in this kitchen have not disappointed.

Keeping it in the Mavin Records family, legendary producer Don Jazzy sprinkles his magic on the track, while undoubtedly motivating the young singer-songwriter to be his best self. And with this track being like nothing we've heard from Rema before, one could say Jazzy succeeded. "Bounce", fast-paced and fierce, is a love song dedicated to bewitchingly beautiful and blessed bottoms. The candid declaration and hip shaking beat are a force duo and we can't help but love it.

Of the single and collaboration with head honcho Don Jazzy, Rema says, "This record was inspired by the luscious and magnificent body of the African woman. Furthermore, I'm really excited about this tune because it's my first single with the legendary Don Jazzy."

Honestly, when you start the year off with a banger, you get to make songs about butts.

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