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Jidenna Is a Chief, Cop, Worker & Victim in the New Video for ‘Chief Don’t Run’

The new video for "Chief Don't Run" follows Jidenna from his humble beginnings through his quick rise to success and fame.

Jidenna follows up the video for his afrobeats-influenced single “Little Bit More” with the somber visuals for “Chief Don’t Run.”


The new Alan Ferguson-directed video follows Jidenna from his humble beginnings, sleeping next to oven doors for heat, through his quick rise to fame.

The “emotion picture,” as Jidenna puts it, sees the singer/rapper showing off some acting chops as he cycles through roles as the ‘chief,’ police officer, construction worker and a victim of police harassment.

Still no formal word on when we can expect the drop of Jidenna's debut album Long Live the Chief—but this should hold you over.

Watch the video for “Chief Don’t Run” above.

Never did… #ChiefDontRun emotion picture | link in bio

A video posted by Jidenna (@jidenna) on

dir. by Alan Ferguson, creative by @fearandfancy #ChiefDontRun emotion picture | link in bio

A photo posted by Jidenna (@jidenna) on

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Photo by Oupa Bopape/Gallo Images via Getty Images

AKA's Music Career Faces A Crisis Amidst Investigations Around Anele Tembe's Death

South African rapper AKA announced a cessation of all activities with Cruz Vodka. This, following the abuse allegations that have emerged during the investigations of his fiancée Anele Tembe's death.

South African rapper AKA, real name Kiernan Forbes, is reportedly in the process of brand evaluation. This, after the rapper publicly announced a temporary break regarding promotions with the New York-based vodka company, Cruz Vodka. The statement coincides with the ongoing investigations surrounding Anele Tembe's death, and a widely circulated video showing AKA allegedly attempting to break down a door to enter his fiancé's room.

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