Video

The Top 10 Nigerian Music Videos Directed By Kemi Adetiba

Okayafrica presents the Top 10 Nigerian Music Videos Directed by Kemi Adetiba.


Waje in "Onye"

Kemi Adetiba may be a familiar face on the Nigerian music video landscape. From her compelling stories to engaging visuals, the on-air-personality-turned-director has mastered the art of giving a tasteful visual representation to music. Banky W’s "Lagos Party," Bez’s "More You" and TY Bello’s "Ekundayo" are just a few of her videos that have received critical acclaim. Adetiba, a gradaute of law, got her first media break as the host of Rhythm FM's "Sunday at the Seaside." She then transitioned to television, hosting programs the likes of  Temptation Nigeria on Mnet and the dance competition Maltina Dance Hall. After achieving success in Radio and Television she enrolled in the New York Film Academy and has since gone on to direct some of our favorite videos (in addition to her work with commercials and TV). In 2008 she released Across A Bloodied Ocean, a short film starring Osas Ighodaro which went on to screen at L.A.'s Pan African Film Festival and the National Black Arts Festival in Atlanta. In honor of Adetiba's already prolific career we highlighted ten of her best music videos (in no particular order).

________________________________________________________________________________________________________

"Today Na Today" – Omawumi

Powerhouse vocalist and self-proclaimed Wonder Woman Omawumi was young and still trying to make it in the industry when "Today Na Today" was released back in 2009. Showing her in a totally new light, the video's costumes and vintage theme sold her as a "21st Century Brenda Fassie."

________________________________________________________________________________________________________

"More You" – Bez

"More You" was alternative-soul crooner Bez's debut video and a grand entrance to Nigeria's music industry. At the time of its release the heart-wrenching video was lauded as one of the best videos to come out of Nigeria in 2010 for its attention to detail.

________________________________________________________________________________________________________

"Maga No Need Pay" – Banky W, Bez, Cobhams, MI, Modele, Omawumi, Rooftop MCs, Wordsmith

Recorded for the Microsoft Internet Safety, Security and Privacy Initiative for Nigeria (MISSPIN) initiative, "Maga No Need Pay" and its video lined up an all-star cast for a worthy cause (that of rehabilitating cybercrime offenders). "Maga no need pay, I go hard for ma dough," explains the song's bottom-line chorus.

________________________________________________________________________________________________________

"Toh Bad" – Niyola

Niyola landed on radars as soon as her lead single "Toh Bad" was released, but its New York-shot video is what catapulted the "First Lady" of Empire Mates Entertainment into the spotlight in November of 2013 with its emotional story about a woman in love with a famous actor.

________________________________________________________________________________________________________

"Onye" – Waje ft. Tiwa Savage

The "Onye" video is Adetiba's hilarious take on love featuring Waje, Tiwa Savage, Bryan Okwara (and a cameo from Omawumi) in wonderful comedic performances. Says its YouTube description, the Lagos-shot video "depicts what happens when two women (Tiwa Savage and Waje) unknowingly fall in love with the same man (erstwhile Mr. Nigeria Bryan Okpara)."

________________________________________________________________________________________________________

"Sitting On The Throne" – Olamide

"Sitting On The Throne" introduced us to a different side of Adetiba. While there's no formal storyline, its surrealist imaging and costuming are a spellbinding glimpse of Olamide, Baddest Guy Ever Liveth.

________________________________________________________________________________________________________

"Lagos Party" – Banky W

Despite Adetiba admitting Banky W's "Lagos Party" video was not the original concept for the video, it's still a winner. The star-studded video released in 2010 brought out tons of nostalgia, especially with Wizkid dancing alongside Banky W.

________________________________________________________________________________________________________

"The Future" – TY Bello

In the inspirational video for "The Future" Adetiba interpreted TY Bello's words and portrayed the hope that someday there will be a better Nigeria.

________________________________________________________________________________________________________

"Say" – Bez

From start to end, Adetiba tells a tale about love and a not so happy ever after in the cinematic, New York-shot visuals for "Say," one of our Top Nigerian Videos of 2013.

________________________________________________________________________________________________________

"Fall in Love" – Ego

As we wrap this list up, it's safe to say that Adetiba interprets love songs very well. The video that shows Eldee as Ego's love interest is a fan favourite. Plus its styling is on point.

News
Image via TONL.

Uganda Has Lost Millions of Internet Users as a Result of Its Controversial Social Media Tax

The infamous tax is effectually driving Ugandans off the internet.

The number of internet users in Uganda has declined significantly since the implementation of the highly-criticized tax on social media, which went into effect in July of last year.

While the government claimed that the tax would assist in raising government revenue and help "maintain the security of the country and extend electricity so that you people can enjoy more of social media, more often, more frequently," said Uganda's Finance Minister Matia Kasaija at the time. President Museveni also suggested that the tax would help "curb gossip" online.

Keep reading... Show less
popular
Cover art for Riky Rick's "You and I"

The 14 Songs You Need to Hear This Week

Featuring Riky Rick, Mr Eazi, Moonchild Sanelly, Burna Boy, Blinky Bill, Niniola and more.

Every week, we highlight the cream of the crop in music through our Best Music of the Week column.

Here's our round up of the best tracks and music videos that came across our desks, which you can also check out in our Songs You Need to Hear This Week playlists on Spotify and Apple Music.

Follow OkayAfrica on Spotify and Apple Music to get immediate updates every week and read about some of our selections ahead.

Keep reading... Show less
Literature
Image courtesy of Doubleday.

Oyinkan Braithwaite's 'My Sister the Serial Killer' Is the Lagos-Set Novel Rocking the Crime Thriller Genre

We speak with the Nigerian author about the success of her debut novel, and breaking the boundaries of "African Lit."

"I have always been drawn to dark topics," says Oyinkan Braithwaite, the 30-year-old Nigerian author behind the critical darling of a novel My Sister, the Serial Killer.

Her declaration helps explain the subject and title of her debut novel, which tells the story of Ayoola, a young woman who has developed a not-so-healthy habit of murdering her boyfriends, leaving her older sister, the book's protagonist, Korede to clean up her mess. You may have noticed it's ubiquitous cover—which features a young black woman wearing a headwrap, casually looking on as a knife-wielding hands is reflected in her sunglasses—on your timeline or at your local store. The internationally-released, Nigerian-made novel sits confidently on retail shelves previously reserved for mass-market thrillers.

The dark and humorous, Lagos-set novel is extreme—but not just because of all the murdering that happens. It also examines the extreme nature of the many things that can push people to the edge. For the sisters, it's: intergenerational trauma, abuse, the prevalence of a culture that rewards beauty above all else, as well as having to battle with their own personal shortcomings—just to name a few.

Keep reading... Show less

get okayafrica in your inbox

news.

popular.