Video

Cote d'Ivoire Trap Rappers Kiff No Beat's 'Tu Es Dans Pain'

Cote d'Ivoire rap group Kiff No Beat hit us with the music video for their trap-inspired club single 'Tu Es Dans Pain.'


Prior to Cote d'Ivoire rap group Kiff No Beat's founding in 2009, 90s-born emcees ElJay, Black K, Didi B, Joochar and Elow'n belonged to separate groups, JEKBOYZ and KIFF BLACK, before merging to become Kiff No Beat. After a pretty rocky start, they started to generate hype, particularly after coming in first on televised hip-hop competition FAYA FLOW. Since then, they've released two albums, 2011's Cadeau De Noël and most recently Pétards D'Ados, which came out in March of this year. Their latest video, "Tu Es Dans Pain" (meaning "You're in trouble" or "You're a loser"), demonstrates the KNB formula: a good dose of U.S.-inspired trap beats and rapping in Nouchi (a popular Ivorian slang). Working closely with Cote d'Ivoire producer Shado Cris, Kiff No Beat are self-produced through the Da Carmen label. The group has also used their increasing popularity to launch a clothing line focused mostly on tees (which you can catch in the video). Take a look at Kiff No Beat's Abidjan-shot video for their "Nae Nae"-inspired club anthem "Tu Es Dans Pain" below.

Interview

Kofi Jamar Switches Lanes In 'Appetite for Destruction'

The Ghanaian rapper and "Ekorso" hitmaker presents a different sound in his latest EP.

The drill scene in Ghana has been making waves across the continent for some time now. If you're hip to what a crop of young and hungry artists from the city of Kumasi in Ghana and beyond have been doing over the past year, then you already know about rapper Kofi Jamar.

Towards the end of November last year he dropped one of the biggest drill songs to emerge from Ghana's buzzing drill scene, the popular street anthem "Ekorso." In the December and January that followed, "Ekorso" was the song on everyone's lips, the hip-hop song that took over the season, with even the likes of Wizkid spotted vibing to the tune.

Currently sitting at over 10 million streams across digital streaming platforms, the song topped charts, even breaking records in the process. "Ekorso" maintained the number one spot on Apple Music's Hip-Hop/Rap: Ghana chart for two months uninterrupted, a first in the history of the chart. It also had a good stint at number one of the Ghana Top 100 chart as well, among several other accolades.

Even though he's the creator of what could be the biggest song of Ghana's drill movement till date, Kofi Jamar doesn't plan on replicating his past music or his past moves. He has just issued his second EP, a 6-track project titled Appetite for Destruction, and it would surprise you to know that there isn't a single drill song on it. Although drill played a huge role in his meteoric rise, he wants to be known as way more than just a drill rapper. He wants to be known as a complete and versatile artist, unafraid to engage in any genre — and he even looks forward to creating his own genre of music during the course of his career.

We spoke to Kofi Jamar about his latest EP, and he tells us about working with Teni, why he's gravitating away from drill to a new sound, and more. Check out our conversation below.

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