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Cote d'Ivoire Trap Rappers Kiff No Beat's 'Tu Es Dans Pain'

Cote d'Ivoire rap group Kiff No Beat hit us with the music video for their trap-inspired club single 'Tu Es Dans Pain.'


Prior to Cote d'Ivoire rap group Kiff No Beat's founding in 2009, 90s-born emcees ElJay, Black K, Didi B, Joochar and Elow'n belonged to separate groups, JEKBOYZ and KIFF BLACK, before merging to become Kiff No Beat. After a pretty rocky start, they started to generate hype, particularly after coming in first on televised hip-hop competition FAYA FLOW. Since then, they've released two albums, 2011's Cadeau De Noël and most recently Pétards D'Ados, which came out in March of this year. Their latest video, "Tu Es Dans Pain" (meaning "You're in trouble" or "You're a loser"), demonstrates the KNB formula: a good dose of U.S.-inspired trap beats and rapping in Nouchi (a popular Ivorian slang). Working closely with Cote d'Ivoire producer Shado Cris, Kiff No Beat are self-produced through the Da Carmen label. The group has also used their increasing popularity to launch a clothing line focused mostly on tees (which you can catch in the video). Take a look at Kiff No Beat's Abidjan-shot video for their "Nae Nae"-inspired club anthem "Tu Es Dans Pain" below.

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The 13 Songs You Need to Hear This Week

Featuring Simi, Stonebwoy, Riky Rick, Olamide, Wizkid, La Même Gang and more.

Every week, we highlight the cream of the crop in music through our Best Music of the Week column.

Here's our round up of the best tracks and music videos that came across our desks, which you can also check out in our Songs You Need to Hear This Week playlists on Spotify and Apple Music.

Follow our SONGS YOU NEED TO HEAR THIS WEEK playlist on Spotify here and Apple Music here.

Check out all of OkayAfrica's new playlists on Spotify and Apple Music.

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Cyclone Kenneth Could Be the Second Damaging Storm To Hit Mozambique In Over a Month

Tanzanian authorities have also warned those living along the southern coast to move to safer ground ahead of the storm.

Just shortly after Mozambique was ravaged with the devastating Cyclone Idai in March, the country has been warned of another destructive storm that's heading their way very soon.

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Video

Stonebwoy & Beenie Man's 'Shuga' Is a Full Dose of Energy

Ghana meets Jamaica in this impressive new collaboration.

Stonebwoy, one of Ghana's major dancehall names, links up with Jamaican legend Beenie Man for this new single, "Shuga."

"Shuga" is built on stuttering synth hits and beat work produced by Ghana's StreetBeatz. Stonebwoy and the "King of Dancehall" connect over the energetic rhythm, each delivering their own verses—add one more track to the many stellar cross-Atlantic musical collaborations that have been going on for years, in particular between West Africa and Jamaica.

"This collab is legendary," Stonebwoy wrote on his social media pages.

The single comes paired with a new music video directed by BlingBlang which follows the Ghanaian star and Beenie Man to a railroad station as they turn a train car into a dancehall party. Beenie Man even plays the conductor for a few shots.

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