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Kitschai's Unicorns And Bullet Wounds

This is an interview with designer Andrea Ushedo, founder of Kitschai about her first collection called "Unicorns and Bullet Wounds".

When we came across Kitschai's collection, we were amazed by the diversity and creativity of each piece. Some pieces are classic, some are casual, some are purely bold — and we love all of them. Regardless of fashionistas' rooting interests, there's sure to be something for everyone in this West African safari-inspired collection. Emerging designer Andrea Ushedo, the founder of Kitschai, plays with costume design, high fashion and ready-to-wear. She also has a vintage 90s feel with a modern touch, demonstrated her fabric choices. Ushedo previously garnered buzz with her edgy fashion short film "The Initiation" (below). She clearly resides in a universe filled with unbridled imagination and, you'll see in the interview below, that she's totally in sync with her first collection. A little extra: the printed fabrics were hand dyed in Guinea and Mali.


Poundo: Who is Andrea Ushedo?

Andrea Ushedo is just a girl, a girl who wishes she was a giraffe, but a girl nonetheless.

P: What is the label name?

A: The name of my entire brand is called, Kitschai. The collection is called Unicorns And Bullet Wounds.

P: What is your favorite animal print?

A: It would have to be giraffe!

P: Can I call you "bubu"?

A: Most certainly. ^_^

P: What is cool?

A: Cool is a word, a word that's describes Salvador Dali.

P: Bubu, could you tell Prêt-à-Poundo a secret that all the fashion world doesn't know about you?

A: Ermmm, I truly believe in utopia. I intend on creating my very own utopia called 'Zybatron.' It will take many years of spiritual, mental and financial growth but I will one day, build my land of perfection.

P: What do you think of the term "African Fashion"?

A: I think it's a box, it automatically makes me think of Ankara, which isn't too great because fashion in Africa means so much more than that.

P: What are the trends for A/W 13?

A: Whatever you feel like. I'm not a fashion guru, sadly. I was going to google it but, that would be cheating. I personally love layers, stripes and dark colours, so if you're reading this Mr. Trendsetter, please make it happen.

P: What's an accessory/trend/print or outfit you can't stand at all?

A: I'm not a fan of wedged trainers, at all!

P: Stylistically, what is your favorite movie?

A: Alice in Wonderland.

P: If I say Prêt-À-Poundo, what do you say?

A: I'm not too sure what I'm ready to do [laughs]. Or, I'd say 'yes please.'

P: Describe Andrea Ushedo in one word.

A: Supercalifragilisticexpialidocious

P: A word about Okayafrica. Okayafrica is ...

A: ...A great platform, very encouraging and supportive. But if you literally meant a word, then is go with... Amaze!

Interview

A Candid Conversation With Olamide & Fireboy DML

We talk to the Nigerian stars about the hardest lessons they've learned, best advice they've ever been given and what Nigeria means to them.

Olamide and Fireboy DML have been working together for three years, but the first time they sit down to do an interview together is hours after they arrive in New York City on a promo tour.

It's Fireboy's first time in the Big Apple — and in the US — and the rain that's pouring outside his hotel doesn't hinder his gratitude. "It's such a relief to be here, it's long overdue," he tells OkayAfrica. "I was supposed to be here last year, but Covid stopped that. This is a time to reflect and refresh. It's a reset button for me."

Olamide looks on, smiling assuredly. Since signing Fireboy to his YBNL Nation label in 2018, he's watched the soulful young singer rise to become one of Nigeria's most talked-about artists — from his breakout single, "Jealous," to his debut album Laughter, Tears & Goosebumps, hit collabs with D.Smoke and Cuppy, and his sophomore release, Apollo, last year.

Even while he shares his own latest record, UY Scuti, with the world, Olamide nurtures Fireboy's career with as much care and attention as he does his own, oscillating between his two roles of artist and label exec seamlessly. His 2020 album Carpe Diem is the most streamed album ever by an African rap artist, according to Audiomack, hitting over 140 million streams. When Olamide signed a joint venture with US-based record label and distribution company, Empire, in February last year he did so through his label, bringing Fireboy and any other artist he decides to sign along for the ride, and establishing one of the most noteworthy deals on the continent.

Below, Olamide & Fireboy DML speak to OkayAfrica about their mutual admiration for each other, what makes them get up in the morning and how they switch off.

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