Video

Kojey Radical On His Starkly Beautiful 'Bambu' Video

We talk to Ghanaian-British artist Kojey Radical about this "Bambu" music video, the lead single from his EP due later in 2015.


In mid-March, British-Ghanaian artist Kojey Radical dropped "Bambu," the darkly enthralling single from an EP due later this year. The spoken-word artist, poet, and creative director recently shared the song's music video, a starkly beautiful piece of work that shows Radical searching for truth in a gray, money-raining town. As the visuals circulate around the internet, the London-based artist and the video's South African director Alex Motlhabane spoke to us via e-mail about its creation, the meaning of "street poetry," and the relevance the video has for Africa.

Okayafrica: How did you go about making the already frighteningly vivid "Bambu" song into a music video that is even more so?

Kojey Radical: Vision, we had clear intentions when making this video. It wasn't about simply dictating a narrative it was about taking the exact words you've used to describe the visual and using that to paint a portrait. This visual is something we want people to discover and discuss; the pace of music and popular culture these days often causes us to skip over the details. The song already highlights everything I wanted to say about societal and cultural issues; what the video does is offer another perspective.

OKA: What went into the creation of such jarring images as money raining down on the main character and the woman, for example, or the main character gravely eating an orange?

Alex Motlhabane: We really just set out to put up powerful images to accompany the song. And those references are straight from the song. Everything just came together organically. It's just making sure you shoot them in the right context. Aesthetically the young black woman, the chain mail dress & the money raining down is simple enough but its the connotations that give it depth.

KR: Every scene has a connotation, some even strangely ironic but all the while presented with such an air of serious confidence. We spent a while writing a lot of scenes and when it came down to the shoot days we left a lot of those ideas behind and trusted our voices as young creatives and film makers.

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Interview

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Even while he shares his own latest record, UY Scuti, with the world, Olamide nurtures Fireboy's career with as much care and attention as he does his own, oscillating between his two roles of artist and label exec seamlessly. His 2020 album Carpe Diem is the most streamed album ever by an African rap artist, according to Audiomack, hitting over 140 million streams. When Olamide signed a joint venture with US-based record label and distribution company, Empire, in February last year he did so through his label, bringing Fireboy and any other artist he decides to sign along for the ride, and establishing one of the most noteworthy deals on the continent.

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