Lancôme's 29 Shades Foundation With Lupita Nyong'o

Lupita Nyongo is the new face of Lancôme's Teint Idole Ultra 24H foundation ad.


Vogue's July cover girlLupita Nyong'o is also the latest Lancôme ambassador for 'Teint Idole Ultra 24H,' a foundation that's advertised as being "available in 29 shades for all skin tones." In her interview with Vogue, Lupita mentioned that she's "particularly proud to represent [Lancôme's] unique vision for women and the idea that beauty should not be dictated, but should instead be an expression of a woman’s freedom to be herself." Later on, she added: "It's not about conforming to an already established idea of what is beautiful, and I like that." The product sees the beauty brand going after consumers of color. Will it work? Tell us what you think by tweeting @okayafricawith #lupitalancome.

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