<p><strong><em><a href="https://www.okayafrica.com/cosmopolitan-south-africa-magazine-closes-amid-coronavirus-in-africa/" target="_blank">READ: South Africans Say Goodbye to Beloved 'Cosmo SA' Magazine</a></em><a href="https://www.okayafrica.com/cosmopolitan-south-africa-magazine-closes-amid-coronavirus-in-africa/" target="_blank"></a></strong><a href="https://www.okayafrica.com/cosmopolitan-south-africa-magazine-closes-amid-coronavirus-in-africa/" target="_blank"></a><strong><em></em></strong></p><p><a href="https://businesstech.co.za/news/business/463866/musica-closes-down/" target="_blank">In a statement issued by the Clicks Group</a>, the company writes:</p><blockquote><em>"Musica has been operating in a declining market for several years owing to the structural shift globally to the digital consumption of music, movies and games from the traditional physical format.The inevitable demise of the brand has been accelerated by the Covid-19 pandemic which resulted in the rapid decline in foot traffic in destination malls where Musica stores are typically located."</em><span></span></blockquote><p>The closure of Musica is not surprising given the considerable impact that the digital era has had on traditional industries such as print media, <a href="https://www.businessinsider.com/the-rise-and-fall-of-blockbuster-video-streaming-2020-1?IR=T" target="_blank">video rentals</a> and even <a href="https://www.economist.com/business/2012/01/14/the-last-kodak-moment" target="_blank">photographs or images</a>. The demise of previously lucrative enterprises such as <em>Cosmopolitan SA</em>, Blockbuster, Kodak and several others has been testament to this shift towards the digital with failure to adequately adapt proving detrimental. </p><p>Naturally, there are widespread concerns of further unemployment in South Africa given the closure of Musica during a pandemic. However, the Clicks Group has reportedly stated that employees will be <a href="https://power987.co.za/featured/all-musica-stores-to-close-after-29-years/" target="_blank">absorbed into the group's expanding health and beauty stores</a> "where this is operationally feasible."</p><p>The closure of all Musica stores is reportedly set to take full effect by May 31st of this year. </p><p>Here's what some South Africans on social media have had to say about the news:</p><p><div class="dfp_atf-slot" data-not-loaded="true"></div><script type="text/javascript">
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</script></p><div id="738a9" class="rm-shortcode" data-rm-shortcode-id="ac4aeddcd2362d5690d3f56e34182fa2"><blockquote class="twitter-tweet twitter-custom-tweet" data-twitter-tweet-id="1339628095888736257" data-partner="rebelmouse"><div style="margin:1em 0">Musica really could have been South Africa’s hot topic but they’re lazy https://t.co/jmZA3M78i6</div> — 🍓🧸ʙᴇ Emotional Trashcan ⁷ᴳ BLM 🏳️🌈💜 (@🍓🧸ʙᴇ Emotional Trashcan ⁷ᴳ BLM 🏳️🌈💜)<a href="https://twitter.com/sgtcurrypants/statuses/1339628095888736257">1608227201.0</a></blockquote></div><div id="e0de0" class="rm-shortcode" data-rm-shortcode-id="783029ad8e37365e0eb895dc6235b069"><blockquote class="twitter-tweet twitter-custom-tweet" data-twitter-tweet-id="1354750861281517571" data-partner="rebelmouse"><div style="margin:1em 0">End of another franchise. Musica, formerly one of South Africa’s most established music and entertainment retail ch… https://t.co/Zr5wpAUNQw</div> — 🚀 𝔽𝕒𝕚𝕫𝕖𝕝 ℙ𝕒𝕥𝕖𝕝 (@🚀 𝔽𝕒𝕚𝕫𝕖𝕝 ℙ𝕒𝕥𝕖𝕝)<a href="https://twitter.com/FaizelPatel143/statuses/1354750861281517571">1611832750.0</a></blockquote></div><div id="f3b2c" class="rm-shortcode" data-rm-shortcode-id="1c42cfccac0c3281eba5acbcaf005d28"><blockquote class="twitter-tweet twitter-custom-tweet" data-twitter-tweet-id="1354728780162617347" data-partner="rebelmouse"><div style="margin:1em 0">Musica is closing like Blockbuster spectacularly folded a few years ago because the people running it could not ant… https://t.co/1XarKmtiN4</div> — Vusumuzi Makubalo (@Vusumuzi Makubalo)<a href="https://twitter.com/VusaMakubalo/statuses/1354728780162617347">1611827485.0</a></blockquote></div><div id="f096a" class="rm-shortcode" data-rm-shortcode-id="4cfbf3515ac50a38bb1e13cbaa16a6a2"><blockquote class="twitter-tweet twitter-custom-tweet" data-twitter-tweet-id="1354710169951854593" data-partner="rebelmouse"><div style="margin:1em 0">Musica should have just become a music streaming service if they were really innovative.</div> — Boipelo (@Boipelo)<a href="https://twitter.com/BoipeloT_/statuses/1354710169951854593">1611823048.0</a></blockquote></div><div id="e17b1" class="rm-shortcode" data-rm-shortcode-id="35b7c3e85f40bc27deb1c33dc6053af3"><blockquote class="twitter-tweet twitter-custom-tweet" data-twitter-tweet-id="1354761732657455106" data-partner="rebelmouse"><div style="margin:1em 0">and kept a few stores around the country to turn it into a vintage boutique - selling vinyls and CDs cause there’s… https://t.co/rvnI4jM7Rs</div> — Lelo (@Lelo)<a href="https://twitter.com/lelowhatsgood/statuses/1354761732657455106">1611835341.0</a></blockquote></div>
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