Video

Petite Noir Explores The Perception Of Africa As A 'Dark Continent' In The Video For 'Best'

Petite Noir shares the striking visuals for "Best," the second single off his upcoming album 'La Vie Est Belle / Life Is Beautiful'


Petite Noir is sharing his latest music video for "Best," the second single off his upcoming La Vie Est Belle / Life Is Beautiful full-length on Domino Records. The striking Travys Owen-directed visuals explore the Congolese-Angolan artist's concept of 'noirwave,' examining the perception of Africa as a "dark continent," exploring its split identity as a both beautiful and unforgiving place, and showcasing a new, forward-thinking African aesthetic influenced by the likes of Fela Kuti, Tabu Ley Rochereau and Yasiin Bey. "It's just the story their music tells and the sense of freedom," adds Petite Noir, "It's about seeing the positive in dark times."

"We wanted to make 4 distinct ‘tribes’ of people," explains director Travys Owen. "This allowed us to create the visual journey that Yannick is on, running through all of these different landscapes, and allowed us to create these rich scenes which were very different from each other. The four main elements in the video are Fire, Malachite (earth/rock), Water and Gold. The video is about Yannick’s journey through all of these landscapes meeting all of these different tribes."

La Vie Est Belle / Life Is Beautiful, a follow-up to last year’s The King Of Anxiety EP, is available now for pre-order and will be out September 11. Watch Petite Noir's video for "Best," featuring art direction from Rochelle Nembhard, below and see his upcoming US and European tour dates listed underneath.

Petite Noir Tour Dates

Sun August 23 || Brooklyn, New York || AfroPunk Festival

Tues September 15 || London, UK || Lexington

Wed September 16 || Glasgow, UK || Stereo

Thu September 17 || Manchester, UK || Deaf Institute

Sat September 19 || Nurnburg, Festival, Germany || Melt!

Mon September 21 || Paris, France || Badaboum

Tues September 22 || Brussels, Belgium || Botanique/Witloofbar

Thu September 24 || Amsterdam, Netherlands || Melkweg

Fri September 25 || Hamburg, Festival, Germany || Reeperbahn Festival

Interview

Malian Rapper Ami Yerewolo Rises Against All Odds

Ami Yerewolo reflects on her hard-won rap career, new album AY and why she insists on creating support spaces for young female rappers in Mali and beyond.

"No one is a prophet in his or her own land!" This is an accurate way to describe Ami Yerewolo's career to a tee. The Malian rapper's music has not always been popular in her home country, where female rappers are generally frowned upon. Instead, it has taken off abroad. Yerewolo's upbeat sound mixes traditional Malian elements with fast drums, contemporary beats and significant lyrics that compel listeners to reflect on life — all of which makes her songs carry a universal appeal. Her new album, AY (titled after the rapper's initials) has just been released by the label Othentiq.

Yerewolo shares her frank thoughts below...

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