Video

Petite Noir Shares The Striking Virtual Reality Music Video For 'La Vie Est Belle'

South African-based musician Petite Noir share the stunning music video for the title track from his debut album La Vie Est Belle.


Congolese-Angolan producer and Noirwave originator Petite Noir shares the mesmerizing new video for "La Vie Est Belle/ Life is Beautiful," the title track from his debut album featuring Congolese-Belgian MC Baloji. The nearly 5-minute video takes place in a hyperreal virtual realm where Noir can be seen in an array of vivid digital spaces, bedecked in multicolored designs and formations.

"With this video, I wanted to play on the manipulation of space—what it means to us in a world of design, technology and architecture, and how the spirit functions in relation to all these different virtual "realities". Noirwave is constantly stepping into new spaces and breaking down the conceptions of what those spaces mean and represent.” says the video's creative director Rochelle Nembhard.

The South African-based musician's captivating yet subdued performance captures the song's contemplative aura. Watch the brilliant visuals below and check out Petite Noir's previous music videos for "Best" and "Down." His critically acclaimed debut album La Vie Est Belle/Life Is Beautiful is available now.

 

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Image via Sheila Afari PR.

9 Black Electronic Musicians You Should Be Listening To

Featuring DJ Lag, Spellling, Nozinja, Klein, LSDXOXO and more.

We know that Black queer DJs from the Midwest are behind the creation of house and dance music. Yet, a look at the current electronic scene will find it terribly whitewashed and gentrified, with the current prominent acts spinning tracks sung by unnamed soulful singers from time to time. Like many art forms created by Black people all over the world, the industry hasn't paid homage to its pioneers, despite the obvious influence they have. Thankfully, the independent music scene is thriving with many Black acts inspired by their forefathers and mothers who are here to revolutionize electronic music. Here are a list of the ones you should check out:

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