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Petite Noir Shares The Striking Virtual Reality Music Video For 'La Vie Est Belle'

South African-based musician Petite Noir share the stunning music video for the title track from his debut album La Vie Est Belle.


Congolese-Angolan producer and Noirwave originator Petite Noir shares the mesmerizing new video for "La Vie Est Belle/ Life is Beautiful," the title track from his debut album featuring Congolese-Belgian MC Baloji. The nearly 5-minute video takes place in a hyperreal virtual realm where Noir can be seen in an array of vivid digital spaces, bedecked in multicolored designs and formations.

"With this video, I wanted to play on the manipulation of space—what it means to us in a world of design, technology and architecture, and how the spirit functions in relation to all these different virtual "realities". Noirwave is constantly stepping into new spaces and breaking down the conceptions of what those spaces mean and represent.” says the video's creative director Rochelle Nembhard.

The South African-based musician's captivating yet subdued performance captures the song's contemplative aura. Watch the brilliant visuals below and check out Petite Noir's previous music videos for "Best" and "Down." His critically acclaimed debut album La Vie Est Belle/Life Is Beautiful is available now.

 

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Six Things History Will Remember Kenneth Kaunda For

News of Kenneth David Kaunda's passing, at age 97, has reverberated across the globe. Kaunda, affectionately known as KK, was Zambia's first President from 1964 to 1991.

Following Nelson Mandela's passing in December 2013, Kenneth Kaunda became Africa's last standing hero. Now with his passing on Thursday, June 17 — after being admitted to the Maina Soko Military Hospital in Lusaka earlier in the week — this signals the end of Africa's liberation history chapter.

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