Video

Petite Noir Shares The Striking Virtual Reality Music Video For 'La Vie Est Belle'

South African-based musician Petite Noir share the stunning music video for the title track from his debut album La Vie Est Belle.


Congolese-Angolan producer and Noirwave originator Petite Noir shares the mesmerizing new video for "La Vie Est Belle/ Life is Beautiful," the title track from his debut album featuring Congolese-Belgian MC Baloji. The nearly 5-minute video takes place in a hyperreal virtual realm where Noir can be seen in an array of vivid digital spaces, bedecked in multicolored designs and formations.

"With this video, I wanted to play on the manipulation of space—what it means to us in a world of design, technology and architecture, and how the spirit functions in relation to all these different virtual "realities". Noirwave is constantly stepping into new spaces and breaking down the conceptions of what those spaces mean and represent.” says the video's creative director Rochelle Nembhard.

The South African-based musician's captivating yet subdued performance captures the song's contemplative aura. Watch the brilliant visuals below and check out Petite Noir's previous music videos for "Best" and "Down." His critically acclaimed debut album La Vie Est Belle/Life Is Beautiful is available now.

 

Music
(YouTube)

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Every week, we highlight the top releases through our best music of the week column.

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Follow our SONGS YOU NEED TO HEAR THIS WEEK playlist on Spotify here and Apple Music here.

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