News Brief

Nike Announces New 'Pro Hijab' for Muslim Women Athletes

Nike announced on Tuesday, that it will be releasing a new performance hijab for Muslim athletes.

Last year at the Olympics, Egypt's beach volleyball team made history as they became the first Egyptian team to participate in the competition since it began in 1966, and the first to compete in the game in full sleeves and hijab.


Athletic wear for women who wear hijab is expanding, as sports retailer, Nike, announced on Tuesday, that it will be releasing the "Pro Hijab," a sportswear version of the hijab, that they hope will "inspire more women and girls in the Middle East, who face barriers and limited access to sport."

According to the company, the new athletic gear was tested by Muslim athletes from a range of sports. This helped determine the right fabric and style for the "Pro Hijab." Nike says that the line will feature adjustable and breathable designs that "will come in dark neutral colors, at the request of the athletes, with the Nike Swoosh coming above the left ear to showcase the hijab's pinnacle performance nature."

In order to assure that the design met "cultural variances," the sports company reportedly reached out to community advocates from various countries for direction on how to make the design accomidating to various styles of hijab.

"The Nike Pro Hijab has been a year in the making," says the company in a press release. "But its impetus can be traced much further back to Nike's founding mission, to serve athletes, with the signature addendum: If you have a body, you're an athlete."

Nike launched its campaign last month with an ad highlighting Muslim women athletes, narrated by Saudi Arabian actor Fatima Al-Banawi. View it below.

The Pro Hijab will hit Nike stores in 2018.

Interview
Image supplied.

Interview: Focalistic’s Blend of Hip-Hop and Amapiano Is Working

South African rapper Focalistic doesn't fixate on genre. He wants you to know his music "is for South Africans, by South Africans that sound South African."

A few weeks before Focalistic's hit single "Ke Star" is announced to have gone gold (it has since gone platinum), a large group of school kids gather around the driver seat of the rapper's sporty BMW. "I realised that people really love him during the shoot of the 'Ke Star' music video," a passer-by says. "It was wild."

Just like today. The same group, which has now grown bigger, waits outside the spot where Focalistic will sit down for an interview. They each want a picture with one of the country's most promising rappers. They have to wait until he's done answering our questions. Asked if he enjoys being mobbed by fans, he says, "It's not like I like it. But it's something you get used to and you understand it. It's love, it's never to irritate."

Keep reading... Show less

get okayafrica in your inbox

popular.

The African Union Condemns Violence Against #EndSARS Protesters in Nigeria

The African Union Commission chairperson has (finally) condemned the deadly violence against protesters calling for an end to police brutality in Nigeria. However, many feel the body's declaration is a little too late.