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Nike Announces New 'Pro Hijab' for Muslim Women Athletes

Nike announced on Tuesday, that it will be releasing a new performance hijab for Muslim athletes.

Last year at the Olympics, Egypt's beach volleyball team made history as they became the first Egyptian team to participate in the competition since it began in 1966, and the first to compete in the game in full sleeves and hijab.


Athletic wear for women who wear hijab is expanding, as sports retailer, Nike, announced on Tuesday, that it will be releasing the "Pro Hijab," a sportswear version of the hijab, that they hope will "inspire more women and girls in the Middle East, who face barriers and limited access to sport."

According to the company, the new athletic gear was tested by Muslim athletes from a range of sports. This helped determine the right fabric and style for the "Pro Hijab." Nike says that the line will feature adjustable and breathable designs that "will come in dark neutral colors, at the request of the athletes, with the Nike Swoosh coming above the left ear to showcase the hijab's pinnacle performance nature."

In order to assure that the design met "cultural variances," the sports company reportedly reached out to community advocates from various countries for direction on how to make the design accomidating to various styles of hijab.

"The Nike Pro Hijab has been a year in the making," says the company in a press release. "But its impetus can be traced much further back to Nike's founding mission, to serve athletes, with the signature addendum: If you have a body, you're an athlete."

Nike launched its campaign last month with an ad highlighting Muslim women athletes, narrated by Saudi Arabian actor Fatima Al-Banawi. View it below.

The Pro Hijab will hit Nike stores in 2018.

Style
Image courtesy of Daily Paper

Wekafore Releases Fela Kuti Inspired Collab With Daily Paper

The one-of-a-kind 'The Spirit Don't Die' capsule collection celebrates African heritage and a hope for a brighter future.

Amsterdam-based African streetwear brand Daily Paper has joined Nigerian fashion brand Wekafore in creating a unique capsule collection of note. The 'The Spirit Don't Die' collection is inspired by fashion and Nigerian activism icon Fela Kuti, but celebrates the bountiful beauty, potential, and heritage of Africans.

Nigerian designer Wekaforé Maniu Jibril, owner, and designer of the Wekafore brand has been hot since his 2013 debut. The brand has gone on to become a great success within the realm of West African fashion. Wekaforé represents a newer, more fearless generation of African designers and their latest collaborative collection tells the tale.

Daily Paper x Wekaforé 'The Spirit Don't Die' collectionImage courtesy of Daily Paper


The two popular brands share a rich history and intention to further African fashion's reputation in the world, as well as as a shared desire for raw necessity, organic growth, and authentic community engagement, development and, support. The fashion brands are making it known that street and casual wear are more than we once thought - fashion can be inclusive and fun. The stars truly aligned to bring us this partnership guided by similar core values and the hunger to celebrate Africa and her diasporas through fashion.

The Fela Kuti-inspired collection is filled with distinctive and bold pieces, honoring Africa's past while paving the way towards the future. Wekafore is known for their clear integration of West Africa's 1970's cultural golden age, and this limited collection speaks to those themes, making it a no-brainer to dedicate the line to the legendary King of Afrobeat, whose style never disappointed. It's clear to see how Kuti's influence inspired the exciting and vibrant creative renaissance seen in the collection. On using Kuti as his muse, Wekaforé says, "Like Fela, the pieces are very punk, very psychedelic, and very African at the same time. And that represents me 100%. And I think being able to speak that way through a platform like Daily Paper is a testament to contemporary African consciousness."


Image courtesy of Daily Paper

Daily Paper x Wekafore 'The Spirit Don't Die' Collection

Check out more of Daily Paper x Wekafore's collection 'The Spirit Don't Die' collection here.

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