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Driving Forces: Rapsody's Career is Inspired by Women

We went to the MC's studio in North Carolina to see her creative process firsthand and talk about what community means to her.

Sponsored content from Uber

Driving Forces is a video series profiling young creative people who are empowering their communities. We've partnered with Uber to highlight the stories of influential women whose work brings underrepresented voices to the front. Read more about how Uber is supporting women in the workplace here.

For Rapsody, being a gifted lyricist is a great responsibility.

"We live in a time when words aren't as important," she says. This is something the North Carolina rapper is intent on changing. From the start her music has put wordplay front and center, beginning with an interest in poetry which became an interest in song lyrics. As a child, she would take the booklets out of CD cases to read the words inside.


We went to visit the dynamic MC at her studio in Snow Hill, North Carolina where her positive energy and sense of humor took center stage.

Tied to her crusade to bring lyricism back is her desire to acknowledge the women that raised her—a rich legacy that she's trying to carry on to the next generation. Her acclaimed 2017 album, Laila's Wisdom, was named after her grandma Laila. "It connects to my grandmother, my mom, all the women in my life," she says. "I want my music to sound like classy black women."

Her debut studio album Idea Beautiful was heavily shaped by her travels to South Africa. The cover was shot there. The two girls on the cover are from Soweto—a place she felt at home. It was connecting with the girls as a role model that she reminded her of the power of music and words.

"You have a responsibility that's bigger than yourself," she says. "You can be born naturally talented but to be great you need to infuse some work ethic into it you know?"

Just as Rapsody feels a responsibility to the women and girls in her life, Uber is working to build communities for women within its company. "Women of Uber" is the name of an initiative that promotes the advancement of women in the company, accelerating professional development, and partnering across the company to attract & retain top talent—a major step toward increasing the representation of women in leadership roles at Uber globally.

The progress of Rapsody's career is evident in a studio full of production equipment, art—the things necessary for sustaining a creative life. When she's recording, she says, she basically lives in the studio until the project is done.

"I remember when we moved into this studio we didn't have anything but two beanbags and this desk. And now we've got plaques and Grammy awards. Just to see the journey and growth I'm super proud."

Video Credits:

Director: Brittany "B Monét" Fennell
Producer: Ayana Barber
Producer: Oyinkan Olojede
Editor: Morgan Riles
Director Of Photography: Ragland Media
Sound Mixer: Matthew Smith

Music
Image: Nabsolute Media

Reekado Banks Recalls The Carnage of The #EndSARS Protests In Single 'Ozumba Mbadiwe'

The Nigerian singer pays his respects to those lost during last year's #EndSARS protests.

Nigerian singer and songwriter Reekado Banks is back with a track that is as socially important as it is a banger. It seems fitting for the singer's first solo release of the year to be a tribute to his fellow countrypeople fighting for a country that they all wish to live in. The 27-year-old Afrobeats crooner has returned with endearing track 'Ozumba Mbadiwe', honoring the one-year anniversary of the #EndSARS protests that saw the Nigerian government authorize an onslaught of attacks on Nigerian citizens for their anti-government demonstrations.

The protests took the world by storm, additionally because the Nigerian government insists that none of the police brutality happened. In an attempt to gaslight the globe, Nigerian officials have come out to hoards to deny any and all accusations of unlawfully killing peaceful protesters. Banks mentions the absurd denials in the track, singing "October 20, 2020 something happened with the government, they think say we forget," in the second verse. Reekado's reflective lyrics blend smoothly and are supported by the upbeat, effortless Afrobeat rhythm.

In another reflective shoutout to his home, 'Ozumba Mbadiwe' is named after a popular expressway on Lagos Island that leads to the infamous Lekki Toll Gate where protesters were shot at, traumatized, and murdered. Although packed with conscious references, the P.Priime produced track is a perfect amalgamation of the talents that Reekado Banks has to offer; a wispy opening verse, a hook to kill, and an ethereal aura to mark this as a song as a hit. On "Ozumba Mbadiwe," all the elements align for Reekado's signature unsinkable sound to take flight.

Check out Reekado Bank's lyric video for his single 'Ozumba Mbadiwe'

Reekado Banks - Ozumba Mbadiwe (Lyric Video) www.youtube.com

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Tems Is Just Doing Her Thang In New Music Video 'Crazy Tings'

The Nigerian songstress is hell bent on taking over your summer playlist and it's getting harder to resist.