The SAMAs Rejected Reason’s Album Because It Was Only Released Digitally
Photo by Sabelo Mkhabela.

In 2018, wtf?

South African rapper, Reason took to Twitter to share with his followers that his fourth studio album, Love Girls, was rejected by the South African Music Awards (SAMAs).


"It's 2018 and @TheSAMAs have rejected #LoveGirlsAlbum as an entry into #Sama24 because it was a DIGITAL release with no PHYSICAL COPIES?" the rapper tweeted.

This is really backwards of the SAMAs. As much as physical copies still sell in South Africa, mostly because of high bandwidth rates, it goes without saying that a lot of music fans consume music digitally.

Apple is even rumored to be doing away with downloads and prioritizing streaming in the near future, but we are still stuck on taking an album seriously only if it's released physically.

Reason then went on to explain why he decided to release the album only digital platforms and why it doesn't make sense for the SAMAs to discredit an album on that basis. And we couldn't agree more.

You can read the rest of his tweets below.


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