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Santi's Latest Music Video Is a 'Freaky' Nod to Vintage Nollywood Horror Films

Check out the trippy new video for the Nigerian artist's latest single.

Genre-bending Nigerian artist Santi shares the music video for his latest single "Freaky," featuring Nonso Amadi and Bridge. We'd say that the track is just as "badass, laid-back and highly addictive," as the track itself.

The musician pays homage to the highly-dramatized Nollywood horror films of his childhood in the grainy, self-directed visual, in which Santi plays and exorcist looking to cast a demon out of a possessed young woman who is out to get collaborators Amadi and Bridge. Santi's version of an exorcism is far more mod than your average—him and the crew rock all black and stylish vintage frames throughout the video.


Santi spoke to Fader about how classic scenarios in Nollywood films inspired the video's theme:

In those traditional films, the priests always shows up at the end of the movie because it symbolizes the triumph of good over evil. However in 'Freaky' the exorcist has a creepy feel to him, this was inspired by the unpredictability of Korean movies where certain exorcists aren't necessarily painted in a good image. It is a dark video that pays homage to its ancestors while telling the story of a girl who wants nothing but to destroy the souls of men"

It's definitely one of the more creative videos we've seen come out of the Naija music scene in a while. Watch the fantastical music video below. For more on Santi'ssound, revisit our 2016 interview with the artist about helping usher in Nigeria's new wave.

Interview
Photo: Lex Ash (@thelexash). Courtesy of Simi.

Interview: Simi Is Taking Risks

Nigerian star Simi talks about the successes & risks of this year, her thoughts on the #EndSARS protests, and how her husband, Adekunle Gold, inspired Restless II.

Simi is restless. It has nothing to do with the year she has had, in fact, she reaffirmed her status as one of Nigeria's most successful musicians with a single music drop, "Duduke," which enjoyed widespread appeal as the nation went into lockdown earlier in the year.

The 32-year-old singer's restlessness is a reflection of the organised chaos that has defined her recording process this year as she combined the rigours of being an expectant mother with an examination of her place in the wider world. It, more accurately, reflects her re-negotiation of the parameters of her stardom.

"I've never really been a big fan of the spotlight," she whispers silently early in our Zoom conversation. "I know that it comes with the territory, but when I got my big break and more people started to recognise me, I realised that I had to edit myself, my life, and most of the things that I'd do or say because I wanted to be careful to keep a part of me for myself."

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