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Still from "Sparky" video (Youtube)

Watch Santi's Striking New Video For 'Sparky'

A dark & beautiful look into death, grief, and violence for the Nigerian artist's latest single.

Santi's on a bit of a roll, following-up the success of "Rapid Fire" with his new single "Sparky," which dropped a few weeks ago.

The hazy and addictive new track, which was produced by Odunsi The Engine and Le Mav, now gets the visual treatment in the form of a striking, self-directed music video.

The new video for "Sparky" cycles through the loss of someone and the many emotions that come from it: anger, despair, grief and ultimately, in this video, violence.

"'Sparky' is a film about consequences and the minds of different people and how small events lead to unexpected results," Santi tells Crack Magazine.

"I wanted to do more storytelling in visuals because it's an important medium in which we can bring out various emotions in people. It was also key that we show everyone's creative ability. From the cast to the styling, to the cinematographers, everyone came together and brought their own essence into it, and that is the beauty of 'Sparky.'"

Watch Santi's new music video for "Sparky" below.

Follow our new NAIJA HITS playlist on Spotify here and Apple Music here.


Santi - Sparky (Official Video) youtu.be

Check out all of OkayAfrica's new playlists on Spotify and Apple Music.

Interview

A Candid Conversation With Olamide & Fireboy DML

We talk to the Nigerian stars about the hardest lessons they've learned, best advice they've ever been given and what Nigeria means to them.

Olamide and Fireboy DML have been working together for three years, but the first time they sit down to do an interview together is hours after they arrive in New York City on a promo tour.

It's Fireboy's first time in the Big Apple — and in the US — and the rain that's pouring outside his hotel doesn't hinder his gratitude. "It's such a relief to be here, it's long overdue," he tells OkayAfrica. "I was supposed to be here last year, but Covid stopped that. This is a time to reflect and refresh. It's a reset button for me."

Olamide looks on, smiling assuredly. Since signing Fireboy to his YBNL Nation label in 2018, he's watched the soulful young singer rise to become one of Nigeria's most talked-about artists — from his breakout single, "Jealous," to his debut album Laughter, Tears & Goosebumps, hit collabs with D.Smoke and Cuppy, and his sophomore release, Apollo, last year.

Even while he shares his own latest record, UY Scuti, with the world, Olamide nurtures Fireboy's career with as much care and attention as he does his own, oscillating between his two roles of artist and label exec seamlessly. His 2020 album Carpe Diem is the most streamed album ever by an African rap artist, according to Audiomack, hitting over 140 million streams. When Olamide signed a joint venture with US-based record label and distribution company, Empire, in February last year he did so through his label, bringing Fireboy and any other artist he decides to sign along for the ride, and establishing one of the most noteworthy deals on the continent.

Below, Olamide & Fireboy DML speak to OkayAfrica about their mutual admiration for each other, what makes them get up in the morning and how they switch off.

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