News Brief

Sjava Visits Home In His New Music Video For ‘Umama’

Watch Sjava's new music video for 'Umama.'

South African B.E.T Award-winning and Grammy nominated artist Sjava's new music video for the song "Umama" shows just how genuine the man his. Instead of following rap video clichés, Sjava decided to show his mother and place of birth some love.


The video shows the artists trekking to rural KwaZulu Natal where he was born. He spends time with his mother, who burns impepho and asks the elders to keep an eye on her son.

The community also joins in on the video, gyrating in celebration of their icon.

"Umama," which is taken from Sjava's latest album, his 2018 sophomore, Umqhele, sees the artist share how he misses his mother and has some words of endearment for her.

Watch the music video for "Umama" below and revisit Umqhele underneath.

Sjava - Umama (Official Music Video) www.youtube.com



Interview
Image supplied.

Interview: How Stogie T’s ‘Freestyle Friday’ Became a TV Show

Freestyle Friday started as lockdown content but is now a fully-fledged TV show on Channel O. In this interview, Stogie T breaks down why the show is revolutionary and talks about venturing into media.

When South Africa was put under a hard lockdown in 2020, Stogie T started Freestyle Friday to "make SA rap again." Freestyle Friday, hosted on Instagram, saw a different cohort of rappers each rap over the same beat picked by the veteran rapper. From niche and emerging rappers to some of the most notable names in South African hip-hop—the likes of AKA, Focalistic, Ginger Trill and several others all participated.

In the last few weeks, however, Freestyle Friday has found its way to cable TV. The show airs every Friday on Channel O, one of the continent's longest-running music TV channels. Freestyle Friday as a TV programme isn't just about freestyles, it's about the art of rapping and the music business, particularly SA hip-hop. Guests range from lyricists to record executives and other personalities aligned with the scene—Ninel Musson and Ms Cosmo for instance.

But Freestyle Friday is only the first media product Stogie T is working on as he is in the process of starting a podcast network, a venture in which he is collaborating with Culture Capital. In the Q&A below, Stogie T breaks down the relationship with Culture Capital, how the show moved from the internet to TV, why it's a revolutionary idea, touches on his venture into media and his future plans.

This interview has been edited for clarity and length.

Keep reading... Show less

get okayafrica in your inbox

popular.

Interview: Made Kuti Talks Afrobeat, Activism & Family Legacy

We speak with Made about his debut album and the part he's playing in keeping the Kuti heritage alive.