News Brief

Sjava Visits Home In His New Music Video For ‘Umama’

Watch Sjava's new music video for 'Umama.'

South African B.E.T Award-winning and Grammy nominated artist Sjava's new music video for the song "Umama" shows just how genuine the man his. Instead of following rap video clichés, Sjava decided to show his mother and place of birth some love.


The video shows the artists trekking to rural KwaZulu Natal where he was born. He spends time with his mother, who burns impepho and asks the elders to keep an eye on her son.

The community also joins in on the video, gyrating in celebration of their icon.

"Umama," which is taken from Sjava's latest album, his 2018 sophomore, Umqhele, sees the artist share how he misses his mother and has some words of endearment for her.

Watch the music video for "Umama" below and revisit Umqhele underneath.

Sjava - Umama (Official Music Video) www.youtube.com



Interview
Photo: Benoit Peverelli

Interview: Oumou Sangaré Proves Why She's the Songbird of Wassoulou

We caught up with the Malian singer to talk about her new Acoustic album, longevity as an artist, and growing up in Mali.

When Oumou Sangaré tells me freedom is at her core, I am not surprised. If you listen to her discography, you'll be hard-pressed to find a song that doesn't center or in some way touch on women's rights or child abuse. The Grammy award-winning Malian singer has spent a significant part of her career using her voice to fight for the rights of women across Africa and the world, a testimony to this is her naming her debut studio album Moussolou, meaning Woman. The album, a pure masterpiece that solidified Oumou's place amongst the greats and earned her the name 'Songbird of Wassoulou,' was a commercial success selling over 250,000 records in Africa and would in turn go on to inspire other singers across the world.

On her latest body of work Acoustic, a reworking of her critically acclaimed 2017 album Mogoya, Oumou Sangaré proves how and why she earned her accolades. The entirety of the 11-track album was recorded within two days in the Midi Live studio in Villetaneuse in 'live' conditions—with no amplification, no retakes or overdubs, no headphones. Throughout the album, using her powerful and raw voice that has come to define feminism in Africa and shaped opinions across the continent, Oumou boldly addresses themes like loss, polygamy and female circumcision.

We caught up with the Malian singer at the studio she is staying while in quarantine to talk about her new album, longevity as an artist, and growing up in Mali.

This interview has been edited and condensed for clarity.

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