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Mr Eazi. Photo: Leon Williams for OkayAfrica.

Announcing SXSW 'Africa To The World' Featuring Mr Eazi, Cassper Nyovest, Yemi Alade & Many More

A showcase of 30 African artists over 3 nights at SXSW presented by Digiwaxx and Bavent Street Live with media partner OkayAfrica.

OkayAfrica is excited to announce the massive SXSW showcase, Africa To The World, in partnership with Digiwaxx and Bavent Street Live.

We will be bringing African music to SXSW like it's never been done before by presenting 30 African artists over three nights (March 14-16) at an undisclosed location for the music festival held in Austin, Texas.

The star-packed line-up will feature the best and most buzzing acts across the African continent featuring the likes of Cassper Nyovest, Mr Eazi, Yemi Alade, Falz, Adekunle Gold, Simi, Sauti Sol, Efya, Nadia Nakai, Major League DJz, EL, Stanley Enow, Victoria Kimani, Seyi Shay, Samini, Khaligraph Jones, Anatii, Blinky Bill, Jojo Abot and many, many more.



One-half of Major League DJz and Cassper Nyovest. Photo: Sabelo Mkhabela.

"The global embracing of African artists and love for the music and musicians out of Africa has been on an uptick the last few years... Notably, over the last four years, the representation of African artists at the renowned SXSW music festival has experienced tremendous growth, thanks to Digiwaxx Media, and W+R Projects who have continually produced showcases featuring African artists," says Hakeem Condotti, CEO of Bavent Street Live.

"To continue this momentum, Bavent Street Live has partnered with Digiwaxx Media, OkayAfrica, and Soundcity to offer an unprecedented experience—Africa To The World, a 3 day showcase featuring over 35 talented African musicians, representing 8 African countries, and covering various genres of music including reggae, hip-hop, RnB, and kwaito. Not all music out of Africa is "afrobeats" and indeed this showcase is a true cross section of what Africa's music is about."

Additional media partners include Sound City and Black Medley Entertainment. Powered by Dark Continent Sound.

See the full line-up for Africa To The World below and click through each artist for their SXSW schedule.

For media enquiries and partnership opportunities please email info@baventstreet.live

AFRICA TO THE WORLD LINE-UP

Tribal (SOUTH AFRICA)

Urban Hype (ZAMBIA)

DJ Kess (GHANA)

Blinky Bill (KENYA)

Jojo Abot (GHANA)

Phy (KENYA)

Salma Sky (ZAMBIA)

Kagwe Mungai (KENYA)

DJ Sose (NIGERIA)

Aramide (NIGERIA)

Naiboi (KENYA)

Anatii (SOUTH AFRICA)

Bebe Cool (UGANDA)

Stanley Enow (CAMEROON)

EL (GHANA)

Irene Ntale (UGANDA)

Major League DJz (SOUTH AFRICA)

Omawumi (NIGERIA)

Khaligraph Jones (KENYA)

King Kaka (KENYA)

Victoria Kimani (KENYA)

Samini (GHANA)

Efya (GHANA)

Nadia Nakai (SOUTH AFRICA)

Seyi Shay (NIGERIA)

Vector Tha Viper (NIGERIA)

Sauti Sol (KENYA)

Mr. Eazi (NIGERIA)

Mayorkun (NIGERIA)

Cassper Nyovest (SOUTH AFRICA)

Adekunle Gold (NIGERIA)

Simi (NIGERIA)

Falz (NIGERIA)

Yemi Alade (NIGERIA)

Dreamcatchers (NIGERIA)

Interview
Image supplied.

Interview: How Stogie T’s ‘Freestyle Friday’ Became a TV Show

Freestyle Friday started as lockdown content but is now a fully-fledged TV show on Channel O. In this interview, Stogie T breaks down why the show is revolutionary and talks about venturing into media.

When South Africa was put under a hard lockdown in 2020, Stogie T started Freestyle Friday to "make SA rap again." Freestyle Friday, hosted on Instagram, saw a different cohort of rappers each rap over the same beat picked by the veteran rapper. From niche and emerging rappers to some of the most notable names in South African hip-hop—the likes of AKA, Focalistic, Ginger Trill and several others all participated.

In the last few weeks, however, Freestyle Friday has found its way to cable TV. The show airs every Friday on Channel O, one of the continent's longest-running music TV channels. Freestyle Friday as a TV programme isn't just about freestyles, it's about the art of rapping and the music business, particularly SA hip-hop. Guests range from lyricists to record executives and other personalities aligned with the scene—Ninel Musson and Ms Cosmo for instance.

But Freestyle Friday is only the first media product Stogie T is working on as he is in the process of starting a podcast network, a venture in which he is collaborating with Culture Capital. In the Q&A below, Stogie T breaks down the relationship with Culture Capital, how the show moved from the internet to TV, why it's a revolutionary idea, touches on his venture into media and his future plans.

This interview has been edited for clarity and length.

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