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Mr Eazi. Photo: Leon Williams for OkayAfrica.

Announcing SXSW 'Africa To The World' Featuring Mr Eazi, Cassper Nyovest, Yemi Alade & Many More

A showcase of 30 African artists over 3 nights at SXSW presented by Digiwaxx and Bavent Street Live with media partner OkayAfrica.

OkayAfrica is excited to announce the massive SXSW showcase, Africa To The World, in partnership with Digiwaxx and Bavent Street Live.

We will be bringing African music to SXSW like it's never been done before by presenting 30 African artists over three nights (March 14-16) at an undisclosed location for the music festival held in Austin, Texas.

The star-packed line-up will feature the best and most buzzing acts across the African continent featuring the likes of Cassper Nyovest, Mr Eazi, Yemi Alade, Falz, Adekunle Gold, Simi, Sauti Sol, Efya, Nadia Nakai, Major League DJz, EL, Stanley Enow, Victoria Kimani, Seyi Shay, Samini, Khaligraph Jones, Anatii, Blinky Bill, Jojo Abot and many, many more.



One-half of Major League DJz and Cassper Nyovest. Photo: Sabelo Mkhabela.

"The global embracing of African artists and love for the music and musicians out of Africa has been on an uptick the last few years... Notably, over the last four years, the representation of African artists at the renowned SXSW music festival has experienced tremendous growth, thanks to Digiwaxx Media, and W+R Projects who have continually produced showcases featuring African artists," says Hakeem Condotti, CEO of Bavent Street Live.

"To continue this momentum, Bavent Street Live has partnered with Digiwaxx Media, OkayAfrica, and Soundcity to offer an unprecedented experience—Africa To The World, a 3 day showcase featuring over 35 talented African musicians, representing 8 African countries, and covering various genres of music including reggae, hip-hop, RnB, and kwaito. Not all music out of Africa is "afrobeats" and indeed this showcase is a true cross section of what Africa's music is about."

Additional media partners include Sound City and Black Medley Entertainment. Powered by Dark Continent Sound.

See the full line-up for Africa To The World below and click through each artist for their SXSW schedule.

For media enquiries and partnership opportunities please email info@baventstreet.live

AFRICA TO THE WORLD LINE-UP

Tribal (SOUTH AFRICA)

Urban Hype (ZAMBIA)

DJ Kess (GHANA)

Blinky Bill (KENYA)

Jojo Abot (GHANA)

Phy (KENYA)

Salma Sky (ZAMBIA)

Kagwe Mungai (KENYA)

DJ Sose (NIGERIA)

Aramide (NIGERIA)

Naiboi (KENYA)

Anatii (SOUTH AFRICA)

Bebe Cool (UGANDA)

Stanley Enow (CAMEROON)

EL (GHANA)

Irene Ntale (UGANDA)

Major League DJz (SOUTH AFRICA)

Omawumi (NIGERIA)

Khaligraph Jones (KENYA)

King Kaka (KENYA)

Victoria Kimani (KENYA)

Samini (GHANA)

Efya (GHANA)

Nadia Nakai (SOUTH AFRICA)

Seyi Shay (NIGERIA)

Vector Tha Viper (NIGERIA)

Sauti Sol (KENYA)

Mr. Eazi (NIGERIA)

Mayorkun (NIGERIA)

Cassper Nyovest (SOUTH AFRICA)

Adekunle Gold (NIGERIA)

Simi (NIGERIA)

Falz (NIGERIA)

Yemi Alade (NIGERIA)

Dreamcatchers (NIGERIA)

Music
Photo by Don Paulsen/Michael Ochs Archives/Getty Images

Hugh Masekela's New York City Legacy

A look back at the South African legend's time in New York City and his enduring presence in the Big Apple.

In Questlove's magnificent documentary, Summer of Soul, he captures a forgotten part of Black American music history. But in telling the tale of the 1969 Harlem Cultural Festival, the longtime musician and first-time filmmaker also captures a part of lost South African music history too.

Among the line-up of blossoming all-stars who played the Harlem festival, from a 19-year-old Stevie Wonder to a transcendent Mavis Staples, was a young Hugh Masekela. 30 years old at the time, he was riding the wave of success that came from releasing Grazing in the Grass the year before. To watch Masekela in that moment on that stage is to see him at the height of his time in New York City — a firecracker musician who entertained his audiences as much as he educated them about the political situation in his home country of South Africa.

The legacy Masekela sowed in New York City during the 1960s remains in the walls of the venues where he played, and in the dust of those that are no longer standing. It's in the records he made in studios and jazz clubs, and on the Manhattan streets where he once posed with a giant stuffed zebra for an album cover. It's a legacy that still lives on in tangible form, too, in the Hugh Masekela Heritage Scholarship at the Manhattan School of Music.

The school is the place where Masekela received his education and met some of the people that would go on to be life-long bandmates and friends, from Larry Willis (who, as the story goes, Masekela convinced to give up opera for piano) to Morris Goldberg, Herbie Hancock and Stewart Levine, "his brother and musical compadre," as Mabusha Masekela, Bra Hugh's nephew says.

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