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Photo Courtesy of Jackie Aina

100 Women: Jackie Aina Is the Beauty Guru Challenging the Industry To Pay Attention To Black Women

The Nigerian-American makeup artist is shaking up the beauty industry one tutorial at a time—and she's only getting started.

There are people who view the beauty industry as superficial and fuel for unrealistic standards. Then there is Jackie Aina, a woman who challenges that narrative and uses her platform to make women of all backgrounds feel beautiful in the skin they are in. With more than two million subscribers and counting, the Nigerian-American beauty guru, entrepreneur and former soldier in the U.S. Army has created an undeniable name for herself. Although she is now known as one of the biggest beauty vloggers in the game, it took time and hard work to turn her passion into a career. Despite the measured steps she took some of the people closest to her still don't understand what that means.

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