PREMIERE: Head to the southeast coast of Ghana in this new music video from buzzing Ghanaian act Joey B featuring Boj.
"No Waste Time" sees Joey B—who's track "Stables" alongside La Même Gang was one of The Best Ghanaian Songs of 2018—connecting with Nigeria's Boj over a head-nodding mid-tempo beat from Altra Nova.
"'No Waste Time' was a fast collaboration that happened while BOJ and I were looking to work for the second time. We 'no waste time' (haha)," Joey B tells OkayAfrica. "Our styles are quite similar so it was a breeze, with production by the phenomenal Altra Nova."
The single's new music video, which we're premiering here today, follows both artists to Ada, in the southeast coast of Ghana, through a sun-filled day and night at the beach. The video was created by Youngtrepreneurs, a non-profit organization that provides workshops and job opportunities to young creators in Ghana.
"Director RQA, an emerging director, was selected to shoot the video through a filmmaking workshop by Youngtrepreneurs, an initiative started by Scilla Owusu, a young Ghanaian creative with a passion for pushing pop culture and art," Joey B continues.
Watch our premiere of Joey B's "No Waste Time" featuring Boj below.
JOEY B FT. BOJ - NO WASTE TIME (OFFICIAL VIDEO) youtu.be