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Fuse ODG Launches #SelfieCypherChallenge With New Video Featuring Olamide, Joey B, Kwamz & Flava

The artist enlists some of West Africa's finest MCs for a one-of-a-kind music video.

Popular Ghanaian MC artist Fuse ODG is back with a new music video for his collaborative record "Cool Down."

The track features several rappers including Olamide, Flava, Joey B and Kwamz—who all take turns to deliver their own freestyles atop the song's salsa-inspired production. "You ain't on my level, so boo cool down," rhymes the artist on the catchy chorus.

For the music video, the artist took a creative approach, launching the #SelfieCypherChallenge, using vertical, self-recorded clips of each artist living their best lives as they perform their verses. The artists record themselves everywhere from fitting rooms, to the middle of the street the pyramids.


The artist is branding the video as the first of its kind, and asking fans to get involved by sharing their own selfie videos and tagging them #SelfieCypherChallenge.

OkayAfrica spoke with Fuse ODG back in 2016 about the future of the African music industry. "My mission is to invest in Africa with the knowledge that I've gained musically," he said at the time. "I've already been in touch with musicians and talking to them about how we can change the music system in Ghana and the music system in Nigeria so we can benefit the artist."

With his creative rollouts and efforts to bring West African artists together, it seems that the artist is still dedicated to this mission.

Check out the music video for 'Cool Down" below.

Fuse ODG - Cool Down ft. Olamide, Joey B, Kwamz & Flava (Vertical Video) #SelfieCypherChallenge youtu.be

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Photo: Courtesy of Radswan

Freddie Harrel Is Building Conscious Beauty For and With the African Diaspora

Formerly known as "Big Hair Don't Care", creator Freddie Harrel and her team have released 3 new wig shapes called the "RadShapes" available now.


Photo: Courtesy of Radswan


The normalising of Black and brown women in wigs of various styles has certainly been welcomed by the community, as it has opened up so many creative avenues for Black women to take on leadership roles and make room for themselves in the industry.

Radswan (formerly known as Big Hair Don't Care), is a lifestyle brand "bringing a new perspective on Blackness through hair, by disrupting the synthetic market with innovative and sustainable products." Through their rebrand, Radswan aims to, "upscale the direct-to-consumer experience holistically, by having connected conversations around culture and identity, in order to remove the roots of stigma."

The latest from French-Cameroonian founder and creator Freddie Harrel - who was featured on our list of 100 women of 2020 - has built her career in digital marketing and reputation as an outspoken advocate for women's empowerment. On top of her business ventures, the 2018 'Cosmopolitan Influencer of the Year' uses her platform to advocate for women's empowerment with 'SHE Unleashed,' a workshop series where women of all ages come together to discuss the issues that impact the female experience, including the feeling of otherness, identity politics, unconscious bias, racism and sexism.

And hair is clearly one of her many passions, as Freddie says, "Hair embodies my freest and earliest form of self expression, and as a shapeshifter, I'm never done. I get to forever reintroduce my various angles, tell all my stories to this world that often feels constrained and biased."

Armed with a committee of Black women, Freddie has cultivated Radswan and the aesthetic that comes with the synthetic but luxurious wigs. The wigs are designed to look like as though the hair is growing out of her own head, with matching lace that compliments your own skin colour.

By being the first brand to use recycled fibres, Radswan is truly here to change the game. The team has somehow figured out how to make their products look and feel like the real thing, while using 0% human hair and not negotiating on the price, quality or persona.

In 2019, the company secured £1.5m of investment led by BBG Ventures with Female Founders Fund and Pritzker Private Capital participating, along with angelic contributions from Hannah Bronfman, Nashilu Mouen Makoua, and Sonja Perkins.

On the importance of representation and telling Black stories through the products we create, Freddie says, "Hair to me is Sundays kneeling between your mothers or aunties legs, it's your cousin or newly made friend combing lovingly through your hair, whilst you detangle your life out loud. Our constant shapeshifting teaches us to see ourselves in each other, the hands braiding always intimately touching our head more often than not laying someone's lap."

"Big Hair No Care took off in ways we couldn't keep up with," she continues, "RadSwan is our comeback.It's a lifestyle brand, it's the hair game getting an upgrade, becoming fairer and cleaner. It's the platform that recognises and celebrates your identity as a shapeshifter, your individuality and your right to be black like you."


Check out your next hairstyle from Radswan here.

Radswan's RadShape 01Photo: Courtesy of Radswan


Radswan's RadShape 02Photo: Courtesy of Radswan


Radswan's RadShape 03Photo: Courtesy of Radswan

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