News Brief
Still from YouTube

Fuse ODG Launches #SelfieCypherChallenge With New Video Featuring Olamide, Joey B, Kwamz & Flava

The artist enlists some of West Africa's finest MCs for a one-of-a-kind music video.

Popular Ghanaian MC artist Fuse ODG is back with a new music video for his collaborative record "Cool Down."

The track features several rappers including Olamide, Flava, Joey B and Kwamz—who all take turns to deliver their own freestyles atop the song's salsa-inspired production. "You ain't on my level, so boo cool down," rhymes the artist on the catchy chorus.

For the music video, the artist took a creative approach, launching the #SelfieCypherChallenge, using vertical, self-recorded clips of each artist living their best lives as they perform their verses. The artists record themselves everywhere from fitting rooms, to the middle of the street the pyramids.


The artist is branding the video as the first of its kind, and asking fans to get involved by sharing their own selfie videos and tagging them #SelfieCypherChallenge.

OkayAfrica spoke with Fuse ODG back in 2016 about the future of the African music industry. "My mission is to invest in Africa with the knowledge that I've gained musically," he said at the time. "I've already been in touch with musicians and talking to them about how we can change the music system in Ghana and the music system in Nigeria so we can benefit the artist."

With his creative rollouts and efforts to bring West African artists together, it seems that the artist is still dedicated to this mission.

Check out the music video for 'Cool Down" below.

Fuse ODG - Cool Down ft. Olamide, Joey B, Kwamz & Flava (Vertical Video) #SelfieCypherChallenge youtu.be

Popular
Photo by Oupa Bopape/Gallo Images via Getty Images

AKA's Music Career Faces A Crisis Amidst Investigations Around Anele Tembe's Death

South African rapper AKA announced a cessation of all activities with Cruz Vodka. This, following the abuse allegations that have emerged during the investigations of his fiancée Anele Tembe's death.

South African rapper AKA, real name Kiernan Forbes, is reportedly in the process of brand evaluation. This, after the rapper publicly announced a temporary break regarding promotions with the New York-based vodka company, Cruz Vodka. The statement coincides with the ongoing investigations surrounding Anele Tembe's death, and a widely circulated video showing AKA allegedly attempting to break down a door to enter his fiancé's room.

Keep reading... Show less

get okayafrica in your inbox

popular.

Nigeria's DJ Spinall Adds 6lack On The New 'Sere' Remix

American artist 6lack joins Nigerian Afropop singer Fireboy DML in bringing additional magic to DJ Spinall's remix of the single 'Sere'.