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Fuse ODG Launches #SelfieCypherChallenge With New Video Featuring Olamide, Joey B, Kwamz & Flava

The artist enlists some of West Africa's finest MCs for a one-of-a-kind music video.

Popular Ghanaian MC artist Fuse ODG is back with a new music video for his collaborative record "Cool Down."

The track features several rappers including Olamide, Flava, Joey B and Kwamz—who all take turns to deliver their own freestyles atop the song's salsa-inspired production. "You ain't on my level, so boo cool down," rhymes the artist on the catchy chorus.

For the music video, the artist took a creative approach, launching the #SelfieCypherChallenge, using vertical, self-recorded clips of each artist living their best lives as they perform their verses. The artists record themselves everywhere from fitting rooms, to the middle of the street the pyramids.


The artist is branding the video as the first of its kind, and asking fans to get involved by sharing their own selfie videos and tagging them #SelfieCypherChallenge.

OkayAfrica spoke with Fuse ODG back in 2016 about the future of the African music industry. "My mission is to invest in Africa with the knowledge that I've gained musically," he said at the time. "I've already been in touch with musicians and talking to them about how we can change the music system in Ghana and the music system in Nigeria so we can benefit the artist."

With his creative rollouts and efforts to bring West African artists together, it seems that the artist is still dedicated to this mission.

Check out the music video for 'Cool Down" below.

Fuse ODG - Cool Down ft. Olamide, Joey B, Kwamz & Flava (Vertical Video) #SelfieCypherChallenge youtu.be

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Photo by Jamal Nxedlana.

Afripedia is the Visual Platform Connecting African Artists to Their Clients

The newly launched platform wants to foster a strong community of African artists on the continent and in the diaspora.

Afripedia is live! The curated visual platform, which was created by Swedish production collective Stocktownfilms aims to do away with misrepresentation within the creative industry and connect African creatives to their clients by giving them increased exposure. The platform comes five years after an initial 5-part documentary series which focused on creatives in Angola, Ghana, South Africa, Kenya and Senegal.

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The Oscars have Disqualified 'Joy', a Film about Nigerian Sex Workers, Submitted for Best International Feature Film

Like Genevieve Nnaji's 'Lionheart', the film has reportedly been disqualified by the Academy because of too much English dialogue.

It seems films from Nigeria or films about Nigerians can't seem to catch a break at the Oscars. Just last week, Genevieve Nnaji's Lionheart was disqualified from the Best International Feature Film category of the Oscars because of too much English dialogue. The film was Nigeria's first ever entry to the Oscars—a historic moment. Similarly, Austrian filmmaker Sudabeh Mortezai's Joy, a film about Nigerian sex workers living in Vienna, has also been disqualified by the Academy in the same category, according to Deadline.

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Image by Kabelenga Phiri.

Check out 'AKANTUNSE', a Visual Celebration of African Mythology

The speculative photo series by Zambian collective Kabumba, re-imagines nine significant figures in African mythology, cosmology and folklore.

Kabumba is a Zambian collective based in Lusaka that curates African visual art that seeks to push the limits on existing narratives within African art. AKANTUNSE is Kabumba's latest project—a fun and speculative photo series which celebrates nine figures in African mythology, cosmology and folklore.

We reached out to creative director, Chanda Karimamusama, who worked alongside photographer Kabelenga Phiri and make-up artist Mary Mthetwa, to find out what how AKANTUNSE came together.

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South Africa Makes History with its First Ever Healthcare Facility for Transgender People

The University of the Witwatersrand's Reproductive Health Institute is creating a safe space for transgender people seeking healthcare.

South Africa has made history after it opened the doors to its first dedicated healthcare facility for transgender people. According to eNCA, the Reproductive Health Institute, which has been set up by the prestigious University of the Witwatersrand, wants to create a safe space for transgender South Africans by removing the stigma and prejudice they often face while trying to access healthcare in the country. It is a major stride against the backdrop of a continent that generally still treats members of the LGBT community as second-class citizens.

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