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Fuse ODG Launches #SelfieCypherChallenge With New Video Featuring Olamide, Joey B, Kwamz & Flava

The artist enlists some of West Africa's finest MCs for a one-of-a-kind music video.

Popular Ghanaian MC artist Fuse ODG is back with a new music video for his collaborative record "Cool Down."

The track features several rappers including Olamide, Flava, Joey B and Kwamz—who all take turns to deliver their own freestyles atop the song's salsa-inspired production. "You ain't on my level, so boo cool down," rhymes the artist on the catchy chorus.

For the music video, the artist took a creative approach, launching the #SelfieCypherChallenge, using vertical, self-recorded clips of each artist living their best lives as they perform their verses. The artists record themselves everywhere from fitting rooms, to the middle of the street the pyramids.


The artist is branding the video as the first of its kind, and asking fans to get involved by sharing their own selfie videos and tagging them #SelfieCypherChallenge.

OkayAfrica spoke with Fuse ODG back in 2016 about the future of the African music industry. "My mission is to invest in Africa with the knowledge that I've gained musically," he said at the time. "I've already been in touch with musicians and talking to them about how we can change the music system in Ghana and the music system in Nigeria so we can benefit the artist."

With his creative rollouts and efforts to bring West African artists together, it seems that the artist is still dedicated to this mission.

Check out the music video for 'Cool Down" below.

Fuse ODG - Cool Down ft. Olamide, Joey B, Kwamz & Flava (Vertical Video) #SelfieCypherChallenge youtu.be

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Watch the First Episode of Flame’s Documentary Series ‘Welcome To My Life’

Flame takes fans behind the scenes in his new documentary series.

From interviews to smoking sessions, performances, studio sessions and a visit to the hair salon, Flame gives fans a glimpse into his life and adventures.

The South African hip-hop artist and producer shared the first episode of an ongoing documentary series titled Welcome To My Life. The first episode, which he shared today, shows Flame and his affiliates—the likes of Ecco, Mellow and others—going about their business.

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uSanele Releases a New Project ‘uMvelase’ Featuring ASAP Shembe, Windows 2000, Manelisi and Others

Listen to uSanele's new project 'uMvelase.'

South African hip-hop artist uSanele's recently released project is titled uMvelase. "This project," says the artist, "is in honor of my father and family, abakwa Mthembu; all my siblings, extended family and my roots in the heart of KZN, kwaNongoma. It is a calling—if you will—a completion of my journey and all things coming full circle."

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University lecturer and activist Doctor Stella Nyanzi (L) reacts in court as she attends a trial to face charges for cyber-harassment and offensives communication, in Kampala, on April 10, 2017. (Photo by GAEL GRILHOT/AFP via Getty Images)

Jailed Ugandan Activist, Stella Nyanzi, Wins PEN Prize for Freedom of Expression

The outspoken activist, who is currently serving a prison sentence for a poem she wrote about the president's mother's vagina, won for her resistance "in front of a regime that is trying to suppress her."

Stella Nyanzi, the Ugandan academic, activist, and vocal critic of President Yoweri Museveni has been awarded the 2020 Oxfam Novib/PEN International award for freedom of expression, given to writers who "continue to work for freedom of expression in the face of persecution."

Nyanzi is currently serving a 15 month sentence for "cyber harassment" after she published a poem in which she wrote that she wished "the acidic pus flooding Esiteri's (the president's mother) vaginal canal had burn up your unborn fetus. Burn you up as badly as you have corroded all morality and professionalism out of our public institutions in Uganda."

According to the director of PEN International, Carles Torner, her unfiltered outspokenness around the issues facing her country is what earned her the award. "For her, writing is a permanent form of resistance in front of a regime that is trying to suppress her," said Torner at the award ceremony.

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Photo: Ben Depp.

Watch Yilian Canizares & Paul Beaubrun's Beautiful Video For 'Noyé'

"Cuba and Haiti come together to share the love and heritage of our deep rooted culture and spirituality."

Yilian Canizares and Paul Beaubrun connect for the serene "Noyé," one of the highlights from Canizares' latest album, Erzulie.

The Cuban singer and Haitian artist are now sharing the new Arnaud Robert-directed music video for the single, which we're premiering here today.

"Noyé is a song that comes from our roots," Yilian Canizares tells OkayAfrica. "Inspired by the energy of love. The same love that kept Africa's legacy alive in the hearts of Haiti and Cuba. We wanted to do a stripped down version of only the essential pieces from a musical point of view. Something raw and beautiful where our souls would be naked."

The striking music video follows Canizares and Beaubrun to the waters of New Orleans, the universal Creole capital, where they sing and float until meeting on the Mississippi River.

"Noyé is a cry of love from children of African descent," says Paul Beaubrun. "Cuba and Haiti come together to share the love and heritage of our deep rooted culture and spirituality."

Watch the new music video for "Noyé" below.

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