Interview
Kiff No Beat. Photo: Wilfried 'Tony' Sant'Anna

Kiff No Beat, Cote d'Ivoire's Premier Rap Group, On Being the Blueprint For the Youth

Kiff No Beat are riding a wave that shows no signs of slowing down.

I walk into a studio tucked on an unpaved road in Cocody, Abidjan, and I'm greeted by a young beatmaker, Tam Sir, the female duo, Nafasi, and the multi-platinum producer behind a number of Afro-French hits, Christophe Ghenda.

What's blasting from the speakers has me silently bobbing my head. Kiff No Beat members Didi B, Elow'n, El Jay, Black K, and Joochar aren't yet present. The artists I do see are on Africa Mindset, a label headed by Didi B, the leading member of La Kiff. A couple moments pass before Black K walks in and starts listening to another track made by Christophe Ghenda. Not too far from me sits the up and coming Congolese crooner, Cevin, waiting to leave for an interview.

Universal Music Africa has flown in Ghenda to diversify the sort of music their artists are releasing and evidently churn out bangers. It's Didi B's birthday and I am told to expect some delay. A few hours of waiting go by as artists shuffle in and out of the studio and more members of Kiff No Beat trickle in.

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