Photo courtesy of Meji Alabi.

Interview: Meji Alabi Is Bringing Nigerian Culture to the World, One Music Video at a Time

We talk to filmmaker Meji Alabi about his music videos and work with Beyoncé, Wizkid, Tiwa Savage, Burna Boy and many more.

I catch up with the director Meji Alabi on a warm Monday morning, with over 3000 miles between us. It's almost a month after we were blessed with the illuminating visuals for Wizkid's "Ginger" off Made In Lagos. After several reschedules, I wake up to a text from Meji suggesting I call once I wake up. "Today is our day, we shall not fail," his message reads.

Born in London to Nigerian parents, and raised between London and the United States, Meji Alabi decided to settle on filmmaking after studying accounting and finance at the University of West London with hopes of making "as much money as possible." Luckily for him, what started as a side hustle, still keeps him within the financial bracket he desires and allows him control of his time, something he is unquestionably grateful for. Now, he is the co-founder of a media and production company with a growing yet impressive reputation.

Meji has an incredible track record. He has collaborated with and directed many of our favorite videos, including some of the most relevant songs and videos of the decade: the Nigerian chapter of Beyoncé's Black Is King, the illuminating video for Tiwa Savage's "49-99," the controversial yet romantically-appealing video for Wizkid's "Fever" which also featured Tiwa, and the stylish but nostalgic video for Skepta and Wizkid's "Energy (Stay Far Away)."

Time and again, Meji serves us range and originality with each new release. In a conversation with OkayAfrica that lasts a little over an hour, the director and photographer discusses the complexity of his job, and his knowledge on lots more.

This interview has been edited for length and clarity.

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Photo by Joshua Kissi

Meji Alabi Is the Creative Force Behind Your Favorite Afrobeats Videos

We speak with Nigerian director, Meji Alabi, about the process of creating unforgettable music videos for the likes of Maleek Berry, Tiwa Savage, Runtown and more.

Shot on location at The Shrine, Meji Alabi's video for “Ma Lo" by Tiwa Savage depicts Lagos nightlife as a heady and hedonist bliss featuring large amounts of smoke and drink, scuffling thugs, loving couples, steamy dancing, palm fronds and the tag-team of Savage and Wizkid—a visual feast that improves on an already winning song produced by Spellz. The video went on to shock Nigerians online by amassing 500,000 views in its first day.

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